Emotions Drive Spending, But Do You Know Which Ones Drive the Most?
Beyond Philosophy
MAY 8, 2019
In 2004, I presented to an insurance company in Germany about how they should be evoking the proper emotions in their customers. The third piece is you’ve got to bring people on board with your plan from a cultural perspective. It was a tough audience. It was not an unfair question, but it was one for which I had no answer.
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