Emotional Branding Case Studies to Emulate Great Customer Experience
Win the Customer
MARCH 8, 2017
More recently, Old Navy has revisited this marketing strategy with ads featuring 80s celebrities such as Chevy Chase, Saturday Night Live’s Superfans and the Superfans’ idol, Bears Coach Mike Ditka. The ads sparked discussion and controversy, which boosted Dove’s sales. A good example of this is Amway’s recent social media marketing.
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