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Using consumer insight for rebranding: Q&A with Price Chopper’s Sam Trimboli

Alida

The insight community provides ongoing feedback from customers and helps Price Chopper make better decisions about strategy, branding and marketing campaigns. We interviewed Sam Trimboli, consumer insights specialist at Price Chopper, to learn more about his role at the company and how he navigates the evolving retail landscape.

Consumers 150
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2018 Oscars: Will Women Tune In?

QuestionPro Audience

Many brands are hoping the investment helps them reach women, who make up 62% of the average Oscar viewership. The broadcast will air 16 commercials made specifically for the ceremony, and at least 12 brands bought airtime for spots celebrating female empowerment and inclusivity. million. .

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How to Deliver Individual Experiences on a Global Scale: Tips from a Borderless Brand

Oracle

Before Payoneer was founded in 2005, the world primarily transacted on paper and land lines. The brand operates across 200 countries, connecting 4 million users in over 150 currencies and 70 languages by making global transactions as easy as local ones. This approach helps personalize the customer’s experience with the brand.

Tips 103
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Transform or Die! Business Transformation is No Longer Optional

ijgolding

Many businesses could rely almost entirely on their brand name – believing that they had embedded themselves in the hearts of consumers, they could sit back and watch the money pouring in. A brand that firmly established itself in the minds of consumers around the world, is no more.

Retail 186
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2018 Oscars: Will Women Tune In?

QuestionPro Audience

Many brands are hoping the investment helps them reach women, who make up 62% of the average Oscar viewership. The broadcast will air 16 commercials made specifically for the ceremony, and at least 12 brands bought airtime for spots celebrating female empowerment and inclusivity. million. .

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From Gen Z to the Silent Generation: How Consumers Are Tackling Holiday Shopping This Year

Oracle

However, where malls and parking lots were once the only congested places, now online waiting rooms contain consumers hoping to check big-ticket items off their lists. The rise of the online holiday shopping experience even lead to the introduction of Cyber Monday –Black Friday’s digital counterpart–in 2005.

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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

In my early work with Customer Experience , the Chair of Consumer Psychology in the UK told me that there were around 150 emotions, which all vary to some degree. In 2005, my fieldwork revealed 20 emotions that drive or destroy value in a Customer Experience. Many emotions exist within those positive and negative categories, too.