The #CX Perception Gap
CX Journey
MARCH 13, 2018
There’s this thing called the customer experience perception gap ; it was uncovered by Bain back in 2005, and they referred to it as a "delivery gap." Remember that this was 2005. Capgemini found that: 75% of companies believe that they're customer-centric, while only 30% of consumers agree. No argument there.
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