DCX # 127 | 7 Psychological Hacks to Boost CX and Build Loyalty
DCX
NOVEMBER 19, 2024
Reciprocity: Give a Little, Get a Lot Robert Cialdini taught us about reciprocity (Cialdini, 2006) —when you give something, people want to give back. It could be loyalty points, a discount, or just extra effort in solving a problem. In CX, this means offering small, unexpected rewards. ” The key is balance.
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