Optimove

OCTOBER 20, 2022

With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand. Customer-led marketing still delivers brands an average increase of 33% in customer lifetime value. A new era of marketing.

Customer relationships 98

Customer relationships Consumers Marketing Social Media 98

Customers Rock!

APRIL 14, 2010

A recent report that caught my attention is Watermark Consulting’s 2007-2009 performance analysis, which examines Forrester’s 2007 Customer Experience Index and shows how customer experience leaders outperform laggards in the stock market. Countless reports and case studies have proven this linkage.

Social Media 154

Social Media Case Study Financial Banking 154

Customer Bliss

SEPTEMBER 12, 2017

After landing on Time Magazine’s Best Inventions of 2007, Rachael left New York City for Silicon Valley to be closer to the heart of technology innovation. Market hope and celebrate the small wins: This is crucial to avoid your team thinking it’s all heads down, deliverables-driven work. There were — happily!

B2B 0

B2B Leadership Data Technology 0

Customer Bliss

APRIL 11, 2017

He arrived at that role in October 2007.) While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. The Intuit guys weren’t fans of market research: you overpaid for it, no one really used it, and it was easy to cross-tab your way out of bad data.

NPS 163

NPS Net Promoter Score Wireless Call Center 163

QuestionPro Audience

MARCH 14, 2018

Fueled by the rebounding housing market, spending on improvements, maintenance and repairs reached $340 billion in 2015 , up 12% from 2013. CHECK CREDENTIALS Despite the growing home improvement market, the construction industry has a major labor shortage, due to the loss of more than 2 million jobs since 2007.

Tips 150

Tips Insurance Study Report 150

Quadient

JULY 25, 2022

Aspire Leaderboard Transforms its Grids for an Evolving CCM Market. Aspire’s most obvious update is splitting the single grid, “CCM-CXM Technology Vendors Leaderboard,” into two sub-component grids based on market demand. Both grids represent mature markets, with multiple vendors positioned far into the Leaders' zone.

Omni-Channel 95

Omni-Channel Marketing Social Media Software 95

BirdEye

MAY 10, 2023

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? Content marketing Attract potential clients and generate revenue with high-value content.

Examples 98

Examples Strategy Tips Marketing 98

Brandwatch CX

JANUARY 3, 2019

Whether you’re looking for some stimulating reading with your morning coffee, a self-confessed data geek, or a marketer who wants to understand how Twitter can help your brand, we’ve got the Twitter stats for you. In August 2007 the hashtag debuts, first proposed by user @chrismessina. Twitter marketing statistics.

Brands 111

Brands Financial Marketing Consumers 111

Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. By comparison, the S&P 500 returned only $93, a 7-percent loss. Why is this?

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Hello Customer

AUGUST 24, 2020

Luminus is part of the EDF Group and is the second-largest energy supplier on the Belgian market. The heat is on because in 2007 the government liberalized the market making it a price-driven and competitive environment. They serve 1.8 Pricing also turned out to be a big motivator for customers.

Marketing 81

Marketing Touchpoint Government CRM 81

Horizon CX

SEPTEMBER 30, 2013

Those who had poor CX performance lagged behind the index by almost 20% - Watermark Investment Consulting Consistency: In the UK, a £100 investment in the National Consumer Satisfaction Index fund in 2007 would have by June 2011 returned £159 whilst the same investment in the FTSE 100 would have returned just £94.

CEM 138

CEM Strategy Customer Experience Banking 138

ClearAction

NOVEMBER 13, 2014

Marketing Operations Defined for Wikipedia, Part I Gary Katz. Marketing Operations definition as proposed updated content for Wikipedia, which would include the History of Marketing Operations and Marketing Operations Defined for Wikipedia, Part II. Please comment below to indicate your approval/suggestions.

Marketing 62

Marketing Study Government ROI 62

Brandwatch CX

JANUARY 4, 2019

The first adverts were rolled out in August 2007. YouTube marketing statistics. As of October 2014, YouTube has paid out $2 billion to rights holders since 2007. And while you’re at it, grab a free demo of Brandwatch and see how we can help maximize your marketing efforts. YouTube user statistics.

Video 104

Video Comparison Brands Marketing 104

Comm100

SEPTEMBER 28, 2021

Since 2007, Fitbit has brought technology to health and fitness to change the way people move. When considering their options, Fitbit Health Solutions’ digital marketing manager recommended Comm100 Live Chat based on previous experience. Denny Michaud, Customer Relations Manager, Canadian Blood Services.

Customer Service 246

Customer Service Chatbots Banking B2C 246

Forrester's Customer Insights

FEBRUARY 3, 2021

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

Consumers 59

Consumers Marketing Sales Brands 59

Experience Investigators by 360Connext

AUGUST 14, 2017

I remember creating our punch list moving into a new home in 2007. I have no idea why it’s called a punch list. It’s really just a final checklist of what needs attention. Here’s an example. My husband and I scoured each room, looking for imperfections which needed fixing before we took final ownership of the house.

How To 152

How To Telecommunications Automotive Transportation 152

Customer Bliss

JULY 24, 2018

A 2007 Harvard Business Review article ( “Companies and the Customers Who Hate Them,” ) noted that “one of the main propositions of marketing is that customer success begets loyalty and loyalty begets profits. Have above-market compensation. As CX practitioners, our opportunity is to wire “care” in our business behaviors.

Employee Engagement 161

Employee Engagement Tips Customer Satisfaction Conference 161

Heart of the Customer

SEPTEMBER 11, 2014

The report simulates a CX Believer, a CX Non-Believer, and compare the results with the S&P 500 in stock purchases from 2007 through 2013. The CX Leaders returned 77.7%, more than 50% better than the market average. Not great, but we did have the Great Recession during that time. The CX Laggards lost 2.5% over 7 years.

Customer Experience 132

Customer Experience Net Promoter Score Report Banking 132

Storyminers

APRIL 6, 2020

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. The media might be more inclined to show what a large corporation has done, but even if you are a start-up, with no marketing strategy or whatsoever, you can still help.

Brands 147

Brands How To Policies Course 147

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Not only that, One Medical accepts insurance and partners with local health systems in most markets where it operates.

Healthcare 89

Healthcare Marketing Insurance Groups 89

ReviewTrackers

AUGUST 23, 2018

Social media marketing for insurance is experiencing major growth. While insurance providers recognize that social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge. But there are challenges.

Social Media 73

Social Media Insurance Marketing Policies 73

ReviewTrackers

SEPTEMBER 12, 2018

For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services. If done correctly, word-of-mouth marketing should be a low-cost endeavor with a high return on investment, and even in today’s digital world it can still work, as shown by the following companies.

Examples 73

Examples Marketing Apparel Social Media 73

CX Journey

MAY 19, 2016

2007-09-08 Today I'm pleased to share a guest post by Paul Laughlin. The fact that market or customer research often still sits in a department from data and analytics teams can exacerbate the problem. At the start of 2016, a number of data and marketing leaders were asked for their predictions about key themes for the year.

Analytics 105

Analytics Culture Data Marketing 105

ShepHyken

MAY 10, 2022

How to Use TikTok for Marketing and Customer Service. Quotes: “TikTok in 2022 is Facebook in 2007. About: Dennis Yu is a Digital Marketer, Speaker, Agency Builder and the CEO BlitzMetrics. The Ultimate TikTok Guide for Business . They discuss how businesses can use TikTok to promote their brand and enhance customer experience.

Advertising 98

Advertising Social Media Video B2B 98

Beyond Philosophy

JANUARY 19, 2015

Consumer motivation research (“On Brands and Word of Mouth”, Journal of Marketing Research, August, 2013), conducted by several professors at U.S. Consumer motivation research (“On Brands and Word of Mouth”, Journal of Marketing Research, August, 2013), conducted by several professors at U.S. Over 600 of the most talked-about U.S.

Automotive 60

Automotive Marketing Sports Social Media 60

Beyond Philosophy

MAY 8, 2019

These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). This area is marketing’s job. Once you submit, we compare your answers against what we know about the market and send you a free personalized report about where your organization is today.

Net Promoter Score 155

Net Promoter Score Insurance Call Center Training 155

Totango

MAY 27, 2022

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Product-led growth is a marketing, sales, and customer retention strategy that relies on the customer’s experience with the product to drive purchases. What Is Product-led Growth (PLG)?

Customer Retention 126

Customer Retention Sales Software Strategy 126

Centercode

JUNE 24, 2020

Research from McKinsey & Company highlights the role that focusing on customer experience played during the 2007-09 recession. It does this by putting your product in the hands of target market customers to use out in the real-world before launch. What has changed are customers — and their expectations.

Customer Experience 98

Customer Experience Customers Technology Consumers 98

datastax

MARCH 26, 2019

When Facebook began growing rapidly, no database on the market could meet the social media juggernaut’s performance and scalability requirements. So in 2007, two Facebook engineers—Avinash Lakshman and Prashant Malik—began developing Cassandra to power the social network’s inbox search feature using large datasets across multiple servers.

eBook 19

eBook Social Media User Experience Meeting 19

Beyond Philosophy

JULY 23, 2019

Facebook has a series of scandals over the years, going all the way back to 2007. If you would like to find out from one of our CX consultants how you can implement the concepts we discussed in your organization’s marketing to improve customer loyalty and retention, contact us at www.beyondphilosophy.com.

Culture 90

Culture Social Media Policies Consulting 90

ReviewTrackers

JANUARY 1, 2018

What business owners and marketing executives must realize is that online reviews and ratings are a major factor in shaping their brand reputation. According to World Travel Market, TripAdvisor ranks ahead of personal recommendations, tourist board websites, and guidebooks as the most trusted source for travel planning. Trustpilot.

Automotive 109

Automotive Hotels Travel Healthcare 109

Middlesex Consulting

MARCH 9, 2015

Here is the 2014 chart with data from 2007 to 2013: The data come from two sources; Forrester Research identified the CX leaders and laggards every year and the share price data is from the stock exchanges. When Watermark started this process in 2012 they decided to look back to 2007 and move forward from there.

Connections 60

Connections Consulting Study Metrics 60

Hello Customer

AUGUST 24, 2020

Luminus is part of the EDF Group and is the second-largest energy supplier on the Belgian market. The heat is on because in 2007 the government liberalized the market making it a price-driven and competitive environment. They serve 1.8 Pricing also turned out to be a big motivator for customers.

Marketing 52

Marketing Touchpoint Government CRM 52

West Monroe

MARCH 29, 2022

What is the main difference between market makers and market takers? Apple, the prime example of a market maker, consistently creates products that consumers never imagined they needed. The market takers, on the other hand, don’t necessarily create value on their own. Tangible value.

Leadership 98

Leadership Consulting System Marketing 98

Comm100

OCTOBER 17, 2017

JetBlue discovered the power of social media as a source of customer feedback back in 2007, after they posted a video on YouTube apologizing for what later become known as the “ Valentine’s Day Crisis ” – an incident where storms kept passenger-filled planes on the runway for hours, and led to about 1,000 canceled flights in five days.

Social Media 178

Social Media Customer Service Customer Care Feedback 178

Bob Hayes

MAY 7, 2018

The NPS is “the single most reliable indicator of a company’s ability to grow” (Netpromoter.com, 2007). 2007) found the same pattern of results in other industries (e.g., overall satisfaction, likelihood to repurchase) are comparable to the NPS in predicting business performance measures like market share and cash flow.

NPS 89

NPS Net Promoter Score Data Loyalty 89

Oracle

AUGUST 27, 2020

According to Tarkoff, “The Markie Awards were created in 2007 to celebrate achievements in digital marketing.” ” The awards consist of 16 categories honoring customer experience excellence across marketing, sales, service, and commerce. The Borderless Award for Best International Marketing Campaign.

Omni-Channel 75

Omni-Channel Meeting ROI Airlines 75