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Using Hootsuite to Manage Social Media and Improve Your Brand Reputation

InMoment XI

Social media facilitates real-time interaction, serves as a valuable source of customer feedback and insights, shapes your brand reputation and visibility, and can even function as a platform for market research. This lets your team cut out the guesswork with social media analytics tools that tell you exactly how to grow your brand on social.

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch CX

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

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How’s Your Data Analytics During These Trying Times?

Fox Metrics

How much progress are you making with data analytics? Results from a TDWI survey on the impact of the Covid-19 on data analytics professionals and businesses revealed a huge shift in the work of data analysts over the past few months and an increase in the use of analytics in various companies. But Why Data Analytics?

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Announcing NetBase AI Studio – It Changes Everything You Know About Analytics

NetBase

With the release of NetBase AI Studio, our always-on approach to rapid innovation makes us the first social analytics provider to market with this revolutionary AI product. This is super important when you see a trend that doesn’t seem to jibe, or other analytics that contradict what you think you already know. Brand Management.

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How’s Your Data Analytics During These Trying Times?

Fox Metrics

How much progress are you making with data analytics? Results from a TDWI survey on the impact of the Covid-19 on data analytics professionals and businesses revealed a huge shift in the work of data analysts over the past few months and an increase in the use of analytics in various companies. But Why Data Analytics?

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Market Research Uncovers First Mover Opportunities

NetBase

Identifying a new category is exciting, particularly when market research uncovers a first mover opportunity and your brand is ready to capture it. Let’s see how consumer and market intelligence reveals these instances, and a few brands that have been nimble enough to take advantage of key insight. The First Mover Club.

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Why listening to customers matters in a recession

Thematic

How can you stay relevant to consumers in a competitive market - especially one under the pressure of a recession? Investing in quality feedback analytics means you have the answers you need to confidently drive decisions - even in a recession. During the 2008 recession, Starbucks came under threat. Which customers are churning?