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Orchestrating surprise and delight strategies to evoke positive emotions

ECXO

Surprise and delight According to (Ekman and Friesen, 1975; Vanhamme, 2008) (Mattila, 2013), “Surprise arises when a person encounters an unexpected element; hence, he or she experiences a discrepancy in his/her schema”—simplified an experience out of the ordinary. The effect of explanations for a surprise and delight strategy.

Strategy 296
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More evidence that customer experience is about emotions

Customer Bliss

There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008. .” This certainly makes sense to me. Harvard Business Review even has this headline from last year: “An Emotional Connection Matters More Than Customer Satisfaction.”

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Want to Improve CX Significantly? Enhance Your Communication Strategies!

Daniel Group

Enhance Your Communication Strategies! Intuitively, we recognize the pivotal role of communication in delivering a memorable customer experience. If you reflect on your own positive experiences, many of them likely arose from the effectiveness of communication. The communication question is a powerful driver of CX performance.

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CX Journey™ Musings: Culture - The Soul of the Organization

CX Journey

Here are some examples, taking us back to the financial crisis of 2007-2008. Enron's core values were: integrity, communication, respect, and excellence. And yet, they admitted to defrauding investors in 2008. Are the values regularly-communicated, not just posters on a wall? Bad things. Take a look at Enron.

Culture 125
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Using Plain Language & Personalization in the Contact Center for Better CX

NICE inContact

It’s defined as communication your audience can understand the first time they read or hear it. This communication makes it easy for your audience to find and use the content you’re providing, because it’s: Clear Concise Well-organized. In worse cases, poor communication with customers could even lead to litigation.

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From Chief Information Officer to Chief Customer Officer, With Brian Lillie – CB60

Customer Bliss

Brian Lillie joined Equinix in August 2008 and has been focused on building business value through strategic and innovative product development and information technology initiatives. Air Force, where he worked in space research and development, satellite operations, and military computers and communications. That’s this episode.

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Amazing Business Radio: Daniel Ramsey

ShepHyken

Communication is moving faster than ever before, and with people working remotely, you must communicate more frequently than in the past. You owe it to them to communicate at a much higher frequency and much more empathetically than you ever have before.”. Your employees and customers are nervous, uncertain and even scared.