Remove 2008 Remove Communication Remove Marketing
article thumbnail

More evidence that customer experience is about emotions

Customer Bliss

There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008. A large TV service provider leaves $104 million on the table for every one-point decline in its CX Index score.” ” This certainly makes sense to me.

article thumbnail

Want to Improve CX Significantly? Enhance Your Communication Strategies!

Daniel Group

Enhance Your Communication Strategies! Intuitively, we recognize the pivotal role of communication in delivering a memorable customer experience. If you reflect on your own positive experiences, many of them likely arose from the effectiveness of communication. The communication question is a powerful driver of CX performance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Chief Information Officer to Chief Customer Officer, With Brian Lillie – CB60

Customer Bliss

It’s often from Operations or Marketing, but in the case of Brian Lillie, he went from Chief Information Officer of Equinix , the world’s largest IBX data center and colocation provider, to CCO. Air Force, where he worked in space research and development, satellite operations, and military computers and communications.

article thumbnail

How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

The news anchors debated the pending recession, mid-term elections, and the real estate market. On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Consumers had a different relationship with, and metabolism for, content consumption.

article thumbnail

CCaaS Trends: The Evolution of Cloud Contact Centres

Lumoa

Moreover, the sector has been forecast to surpass a gross addressable market of $50 billion by 2025. Migration to the Cloud Buoyed by the COVID-19 outbreak, cloud migration dramatically increased during the steepest economic contraction since the 2008 financial crisis.

Trends 195
article thumbnail

The OODA Loop: How to turn uncertainty into opportunity

CX Workout - Ideas Blog

Imagine you were a perceptive financial trader that understood the OODA loop in the run-up to the 2008 financial collapse. In the observation phase, you saw that the market was on its way towards record-highs. Many people felt the market could only go up. The trader saw a mismatch, shorted the market, and made money.

How To 98
article thumbnail

How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. The Intuit guys weren’t fans of market research: you overpaid for it, no one really used it, and it was easy to cross-tab your way out of bad data. He has an MBA from Purdue University.

NPS 163