article thumbnail

How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. In our connected world, building a brand or selling a quality product is not enough.

article thumbnail

The Power of Connection with Sioban Massiah

Kustomer

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen is joined by Sioban Massiah from Twitter to discuss the Power of Connection and how to retain customer loyalty. Learn how Sioban connects with customers by listening to the podcast below. Growing Your Connection to Retain Business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Connecting Your Brand with the New Generation

Second to None

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand. 4] Due to this shift, younger people are connecting with brands in unique ways.

article thumbnail

Connecting Your Brand with the New Generation

Second to None

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand. Online Influence. As Generation Z matures, their impact will only increase.

article thumbnail

ECS Creates Amazon Connect Contact Centre for South East Water in Just Two Weeks

CSM Magazine

The three-week engagement included the deployment of a remote outbound contact centre for agents working from home in just two weeks using Amazon Connect. We look forward to working with them again as we consider more AWS Connect capabilities including AI, ML and real-time analytics.” We’ve been so impressed with ECS.

article thumbnail

Orchestrating surprise and delight strategies to evoke positive emotions

ECXO

Surprise and delight According to (Ekman and Friesen, 1975; Vanhamme, 2008) (Mattila, 2013), “Surprise arises when a person encounters an unexpected element; hence, he or she experiences a discrepancy in his/her schema”—simplified an experience out of the ordinary. The effect of explanations for a surprise and delight strategy.

Strategy 296
article thumbnail

More evidence that customer experience is about emotions

Customer Bliss

There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008. Harvard Business Review even has this headline from last year: “An Emotional Connection Matters More Than Customer Satisfaction.”