Remove 2008 Remove Consumers Remove Social Media
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Using Hootsuite to Manage Social Media and Improve Your Brand Reputation

InMoment XI

Social media can play a crucial role in your organization’s ability to manage and deliver more meaningful and integrated customer experiences. Hootsuite is one of today’s most widely used social media management platforms. 46% of consumers turn to Facebook, 35% to YouTube, 32% to Instagram, and 20% to TikTok.

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Who will be the next ‘United Breaks Guitars’? Don’t let it be you!

ijgolding

In 2008, Dave Carroll’s guitar was broken by United Airlines. Every time I share the video, it reminds me of the power the consumer has at their disposal in the digital world we live in. The threat of consumers taking ‘matters into their own hands’ has not appeared to change the way organisations behave.

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How to Turn NPS Detractors Into Promoters

Lumoa

And a single negative complaint on a major consumer complaints site, like Pissed Consumer , Complaints Board , or Better Business Bureau , can seriously hurt your reputation and bottom line. Sprout Social research shows that 47% of consumers have used social media to complain about a business.

NPS 195
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4 Great Examples of Social Media as an Effective Customer Service Tool

transcosmos Information Systems

The increasing popularity of social media has given businesses a great opportunity to reach their customers where they’re at in real time. Today, social media plays an important role in the customer service industry. Social media is a channel for people to express their feelings, thoughts, and opinions.

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CCaaS Trends: The Evolution of Cloud Contact Centres

Lumoa

In the age of smartphones, where support is only a click away, consumers have massive expectations when it comes to customer service. Live chat software is among the leading contact methods for online customers, with 46% of them preferring it over social media and email.

Trends 195
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BA flies in the face of consumer law and decency

Helen Dewdney

Say that you are aware that the breach falls under The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, Regulation EC 1008/2008 – Article 23 Transparent pricing, Consumer Protection from Unfair Trading Regulations 2008 and Consumer Rights Act 2015 (including Part 2 Unfair Terms).

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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In 2008, new Old Navy president Tom Wyatt came in aiming to revitalize the brand. Another way brands can connect with consumer emotions is by appealing to values shared by the company’s target market. A good example of this is Amway’s recent social media marketing. Old Navy: The Power of Nostalgia.