Remove 2008 Remove Marketing Remove Technology
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A History of Customer Support Technology

Team Support

Here’s a look back at how customer support technologies evolved over the last century, and a peak at where they’re going next. By the early 1970s, more call-routing systems were beginning to include ACD technology, ushering in the development of large-scale call centers. Ever wonder what customer service looked like 50 or 60 years ago?

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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

The news anchors debated the pending recession, mid-term elections, and the real estate market. On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Consumers had a different relationship with, and metabolism for, content consumption.

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch CX

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 98
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Balance efficiency, technology, and strategy to improve consumer lending

West Monroe

It's important as ever for banks to proactively invest in their consumer lending businesses to retain (and even expand) market share. The banks that act now will be advantageously positioned when the market turns, similar to the success seen by those who were proactive to fill gaps at the tail end of the 2008 financial crisis.

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Balance efficiency, technology, and strategy to improve consumer lending

West Monroe

It's important as ever for banks to proactively invest in their consumer lending businesses to retain (and even expand) market share. The banks that act now will be advantageously positioned when the market turns, similar to the success seen by those who were proactive to fill gaps at the tail end of the 2008 financial crisis.

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Why banks should shift to offense and invest amid market uncertainty

West Monroe

These circumstances—and a looming market correction—pose a number of questions to banking leaders: Do we simply batten down the hatches and play the defensive game of tighter budgets and conservative underwriting? Or do we invest in improving our competitive position in the market when the majority of institutions are gun shy?

Banking 52
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Market Research Uncovers First Mover Opportunities

NetBase

Identifying a new category is exciting, particularly when market research uncovers a first mover opportunity and your brand is ready to capture it. Let’s see how consumer and market intelligence reveals these instances, and a few brands that have been nimble enough to take advantage of key insight. The First Mover Club.