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And the Customers Tweeted Happily Ever After

Storyminers

More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. It’s remarkably sticky.

Retail 264
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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 240
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How to Update Your Marketing with a Customer First Strategy

C3Centricity

In C3Centricity we use the 4W Template to record and describe the customer personas of our clients’ brands. brand #marketing #packaging Click To Tweet. Think about the much-publicised Tropicana disaster back in 2009, or the Gap logo change. is to start and end every meeting by asking the “magic question.”

Strategy 189
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Who Owns Customer Service?

ShepHyken

So, I typed the URL into the Internet browser and found out… it was for sale. I thought to myself that it would be cool for my brand to own this domain. Well, it was expensive, at least by my standards… unless I wanted to have an asset that would brand me to customer service forever. Or how about a brand like Comcast Cable?

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How NOT to survive in a disrupted world – the case study of UK retailer, FatFace

ijgolding

In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009. Founded in 1988, FatFace is a brand that has been a firm feature on the UK high street since 1992, with over 230 stores and an online presence – they describe themselves as a multichannel retailer (as many do).

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A Complete Guide to Omnichannel Customer Service

Comm100

The state of customer service is always changing, and brands must keep up. They now want to reach out to brands on a variety of channels depending on what suits them in that moment – whether that’s live chat, email, social media or even SMS. Founded: 2009. A Complete Guide to Omnichannel Customer Service.

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Aampe Deploys 100 Million AI Agents to Power the Next Wave of Personalization and Raises $18M

CSM Magazine

Army Intelligence Analysis unit in 2009. Alexander Beresford , CGO/CMO at Taxfix, says that “Customers now expect brands to know what they want and respond instantly – standards have gone up. Aampe has successfully helped household brands across Europe, Asia, and North America to amp up their personalization game.