Remove 2009 Remove Communication Remove Consumers
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The Importance of Communication to the Omnichannel Experience

CX Journey

Today’s savvy consumers have a variety of options when it comes to engaging with your brand. Acquire New Customers by increasing exposure to your brand and engaging customers on any channel or device they are using, as 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

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Book Review – Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation

ijgolding

Our obsession with Facebook, Twitter, Google+, Instagram and more has led to the humble consumer actively seeking to interact with companies via social networks. Customers just expect you to be able to deal as effectively with their problems communicated through Twitter as they do over the phone.

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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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4 customer-based strategies health care can learn from retail

Alida

Combine the ubiquity of mobile devices and the power of gamification , and it’s no wonder consumers have fueled the explosion of mobile apps. However, brands must also analyze the data to gain insights into consumers’ needs and how to better market and develop products accordingly.

Retail 154
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Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

ShepHyken

This week, we feature an article by Tarek Kamil, CEO and Founder of Cerkl, an internal communication software that helps teams connect. In their 2009 meta-analysis presented by Gallup, Harter et al. He writes about how employee engagement and customer experience can enhance business performance.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

They need to be clear and consistently represented in all your communications. According to Wikipedia , a brand is: “a set of marketing and communications methods that help to distinguish a company from competition and create a lasting impression in the minds of customers.” Why we Buy Brands. ” . SOURCE: Wikipedia.

Brands 174
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Accessibility is Key to Customer Satisfaction in 2014

Comm100

According to a Forrester Research report from March of 2013, voice remains the most widely used method by consumers with 71% stating this is their preferred choice when communicating with companies. Email is the third most widely used channel with 58% of online adults choosing this method of communication. Web Chat Expectations.