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Car-Shopping in 2018: Consumer Insight

QuestionPro Audience

It used to be that consumers were stuck with whatever price the car dealership offered them, give or take a little wiggle room. In the age of the internet, where consumers have more options than ever, how are they making their purchasing decisions when car shopping? million vehicles sold.

Consumers 199
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How Millennials Are Changing the Wedding Industry

QuestionPro Audience

The spend per guest has increased from $194 in 2009 to $268 in 2017, while guest count has decreased, from 149 in 2009 to 136 in 2017. . The Knot found that formal weddings have decreased (27% in 2009 to 17% in 2017), with more couples choosing non-traditional venues like barns, wineries, museums and parks. REGISTRIES.

Industry 170
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Summer Travel Trends: The Who, What and Where

QuestionPro Audience

We know businesses and consumers alike rely on the revenue these summer jaunts bring, so we took a closer look into Americans’ spending habits during vacation season. is experiencing its sharpest drop in foreign travelers since 2009. Planning a summer getaway this year? WHO’S TRAVELING? INTERNATIONAL TOURISM. According to the U.S.

Travel 170
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Transform or Die! Business Transformation is No Longer Optional

ijgolding

Many businesses could rely almost entirely on their brand name – believing that they had embedded themselves in the hearts of consumers, they could sit back and watch the money pouring in. A brand that firmly established itself in the minds of consumers around the world, is no more. rather than ‘how can we help and support you?’.

Retail 186
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4 customer-based strategies health care can learn from retail

Alida

Apple, for instance, has discovered how to amass an almost cult-like following of loyal customers by delivering groundbreaking product innovations and an immersive and engaging in-store experience. Combine the ubiquity of mobile devices and the power of gamification , and it’s no wonder consumers have fueled the explosion of mobile apps.

Retail 154
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Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

But in many ways, these trends are priceless because they deeply motivate consumers into action. Author and motivational speaker Simon Sinek took the business world by storm with his 2009 book, Start With Why. Consumers subconsciously want a company that believes in what they believe in. Why is storytelling important?

Trends 170
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Guest Blog: Experience Will Set Direct-to-Consumer Brands Apart. Convenience Won’t.

ShepHyken

However, this has also opened huge opportunities for brands to innovate and differentiate themselves. New Direct-to-Consumer companies are flourishing by focusing on building strong relationships with their customers that they own directly, bolstered by better experiences. Millennials choose brands based on social consciousness.”