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Car-Shopping in 2018: Consumer Insight

QuestionPro Audience

Buying a car used to be a rite of passage in an American’s life, but after seven straight years of growth in new vehicle sales, 2017 reported a decline of 1.8% , with 17.2 It used to be that consumers were stuck with whatever price the car dealership offered them, give or take a little wiggle room. million cars and trucks sold.

Consumers 199
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Retail Consumer Trends and Real-Time Feedback: Monitoring How Price Hikes Impact Market Sentiment

Lumoa

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Now, each retailer is tasked with determining the impact of price hikes on its own target audience and how this change compares to general retail consumer trends.

Retail 195
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‘More than just the product’ – the evolution from product centric to customer centric

ijgolding

During the same period, sales of ‘ebooks’ rose 134%. In 2009 one of the most prominent collapses in the industry came with the demise of Borders. For bookstores to still have a place in the lives of consumers, they need to offer an experience – a compelling customer experience that goes beyond just offering a book to read.

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How NOT to survive in a disrupted world – the case study of UK retailer, FatFace

ijgolding

In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009. Whilst this sounds so positive, time and time again we, the consumer, are faced with organisations failing to live up to their promises. ‘Our returns policy for sales items is 15 days’, we were told.

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VW To Buy Back Cars And Learns Cost Of Lying

Beyond Philosophy

The latest in the “Hoaxwagen” scandal reveals the price you pay for lying to consumers. Volkswagen AG will buy back almost half a million cars from consumers that bought their 2.0-liter This buyback agreement, described by Reuters as a framework deal, includes the Jetta Sedan, the Golf compact and the Audi A3 models sold since 2009.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

The campaign ran from 2006 to 2009 and was a hilarious success, positively impacting the Mac’s image. Consistency is vital to growing a strong equity. (>> Tweet this <<) The results of doing this will be both higher sales and profits, due to being valued more than its competitors. SOURCE: Apple. Interbrand.

Brands 174
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VW To Buy Back Cars And Learns Cost Of Lying

Beyond Philosophy

The latest in the “Hoaxwagen” scandal reveals the price you pay for lying to consumers. Volkswagen AG will buy back almost half a million cars from consumers that bought their 2.0-liter This buyback agreement, described by Reuters as a framework deal, includes the Jetta Sedan, the Golf compact and the Audi A3 models sold since 2009.