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Research shows that 80% of American consumers rate speed, convenience, and knowledgeable help as the most important elements of a positive customer experience, and omnichannel customer support provides all three. The efficiency created by omnichannel customer service is further improved by integrating a knowledge base.
This customer-centric focus has resulted in 72% of businesses reporting that their top priority is improving the customer experience, according to Forrester. To accomplish this goal, companies must determine the most efficient, yet affordable, way to give their customercare processes a boost. .
It’s also a 50% increase from 2009’s record low of $4.06 But despite these extra agents and the enormous investment – the crushing truth is that usually there is still a massive amount of friction… and not just for the customer. That’s better than the pre-recession high of $4.4 trillion spent in 2007.
You must continuously gauge customer sentiment to ensure you’re delivering exactly what customers expect, and you must actively manage front-line performance using that same feedback. gets missed.” – Execs in the Know, “Social CustomerCare Guide: Corporate Strategies for Operational Readiness”.
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