CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence
eglobalis
AUGUST 13, 2024
Both brands have set benchmarks in innovation, design, and customer experience (CX), often drawing comparisons. Despite their rivalry, there is an underlying synergy in their approaches, where each brand’s strengths and weaknesses drive the other to improve. Tim Cook, who succeeded Steve Jobs as CEO in 2011, currently leads Apple.
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