Millennials Are Saying Sayonara to the Big Beer Industry
QuestionPro Audience
MARCH 23, 2018
Core big domestic beer brands like Budweiser, Miller, and Coors were down 3% in 2017, and have been declining every year since 2011. While millennials are passing on big beer brands such as Budweiser, that doesn’t mean they’re drinking less. Millennials are saying sayonara to the big beer industry.
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