Remove 2011 Remove Consumers Remove Engagement
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The Most Popular CPG BLOG Posts of 2024 on Consumer Centricity

C3Centricity

Since we founded C3Centricity in early 2011, one of our traditions has been to share the most popular posts on customer experience at the beginning of each new year. That’s because we’re passionate about helping companies successfully adopt a customer-first strategy.

Consumers 156
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CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence

eglobalis

Rivalry and Collaboration: How the Titans Samsung & Apple Set the New CX Standard of Excellence Introduction In the dynamic and highly competitive world of consumer electronics, two giants consistently stand out: Samsung and Apple. However, Samsung’s influence extends far beyond consumer electronics.

e-support 447
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Revisiting Convenience – Lessons from H20

Michelli Experience

My water fascination dates back to at least 2011 when I wrote the following…. So, that was what I wrote in 2011 and we all know iPods gave way to streaming audio and smartphones, but how has bottled water done? Not just any water…A very special water – the kind you find in a bottle. bottled water is truly a phenomenon of our time.

Trends 230
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The Extreme Cost of Being a Pet Owner

QuestionPro Audience

Now consumers have moved beyond organic pet food and dog walkers and into the cosmetic space. According to Petplan, an insurance company for pets, pet parents spent $62 million in 2011 on plastic surgery for their pets. and consists of more than 40,000 highly engaged, pre-screened veterinarians who provide critical insights.

Hotels 34
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For Greater Customer Satisfaction, Should Marketers Answer Their Needs or Desires?

C3Centricity

Think of consumers in poorer countries who will buy a TV over proper shoes and clothing for their children. In such cases status and in particular consumer emotions are playing an important role, but more of that later. I believe he understood that it was better to respond to a consumers desires than to their needs.

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Customer Service – The POSITIVE Impact

Kristina Evey

Almost 9 out of 10 consumers say they’d pay more to ensure a superior customer experience. – American Express, 2011. You need to work with your teams to engage, connect, and work with customers in a way that impresses and delights them. – McKinsey. Okay, enough with the numbers. You get the point.

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Wells Fargo: They Should Do This

Beyond Philosophy

The Consumer Financial Protection Bureau (CFPB) meted out a $185 million fine that included a $100 million penalty to Wells Fargo in 2016 for their violation and abuse of consumer trust. Colin is an international author of six bestselling books and an engaging keynote speaker. Follow Colin Shaw on Twitter @ColinShaw_CX.

Banking 141