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Putting Creativity Back into the Marketer’s Hands  

Optimove

Enhanced Control Over Complex Marketing : With tools like predictive analytics and real-time personalization, marketers can anticipate customer needs, automate complex workflows, and maintain precise control over multi-channel strategies. Optimoves AI History Started in 2012 AI-orchestrated marketing is a hallmark of Optimove.

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Data Snapshot: Customer Experience Expectations and Plans for 2015

Experience Matters

We compared the results of this survey to the results of similar surveys that we completed in Q4 of 2010, Q4 of 2011, Q4 of 2012, and Q4 of 2013. Social media and phone self-service interactions were the only areas that did not gain momentum. 81% of respondents expect to put more focus on customer insights and analytics.

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A digital strategy expert on health care’s $9 billion opportunity

Alida

By investing in new technologies like self-service kiosks and big data analytics, health care providers are aiming to improve the patient experience and drive satisfaction and CX scores up. Bennett’s industry expertise includes serving as a key advisor to the Mayo Clinic Social Media Network before its formal inception in 2010.

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Improving Your E-Commerce Customer Service to Meet Today’s Consumer Expectations

Joe Rawlinson

To deliver more personalized service, stay on top of current shopping trends by using analytics tools and services from providers such as NPD Group , which uses point-of-sale data from 300,000 stores to follow and predict consumer trends in 20 industries. Use social media channels to keep in touch with your customers and stay engaged.

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47 Incredible Instagram Statistics

Brandwatch CX

The network was bought by Facebook on 9 April 2012, for $1 billion. Outside China, almost 50% of Instagram users conduct product research on social media. 32% of US teens list Instagram as their most important social network, more than any other social network. Instagram history statistics. bw_banner_cta].

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Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Use balanced analytic approaches. Cultivate analytic marketers. Did you know that CMOs have the shortest average term of office of any chief in the C-suite, according to a recent report by Korn Ferry? Evaluating New Team Skills.

Marketing 249
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Marketers, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Use balanced analytic approaches. Cultivate analytic marketers. Did you know that CMOs have the shortest average term of office of any chief in the C-suite, according to a recent report by Korn Ferry? Evaluating New Team Skills.

Marketing 229