Remove 2012 Remove Consumers Remove Culture
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Love Your Employees As Much As You Love Your Customers

Kerry Bodine

While my co-author Harley and I were prepping Outside In for publication back in the spring of 2012, I learned about the strange practice of soliciting “blurbs,” those pithy words of praise on a book’s back cover that tout the messages inside. There’s even a verb associated with this process — as in, “Would you consider blurbing our book?”.

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What a Customer First Strategy Is (And what it’s not!)

C3Centricity

And that it involves a culture change to move the organisation in this direction. This is why I decided to take the four other qualities mentioned and see how they influence the adoption of such a culture within an organisation. Revise your definition of “in-market” consumers. Being data driven. Coke vs Pepsi.

Strategy 296
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The Audi CX Transformation, with Mark Ramsey – CB5

Customer Bliss

Mark walked us through the importance of building the cultural commitment to customer experience prior to this effort — to ensure that this work would be successful. Around 2011-2012, Audi began to focus much more a customer-centric approach. You can learn more about that below. You can connect with Mark on LinkedIn here.

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The 7 Keys to Word-of-Mouth Marketing

C3Centricity

Given that consumers need input to reduce the risks they take, especially when purchasing a brand for the first time, it is marketing’s job to provide a maximum amount of information to build trust. The NPS score also appears to be more relevant for service companies than for consumer products.

Marketing 288
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Five Tactics to Retain Your Top Call Center Agents

NICE inContact

According to research done by Bersin and Associates (2012), companies with recognition programs have 31 percent lower voluntary turnover than companies that don’t. According to Deloitte Research (2016), employees value culture and growth almost twice as much as they value compensation and benefits.

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Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6 A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. For the head of marketing however, it is perhaps even more important, since it is their actions that will bring them to life for consumers.

Marketing 249
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Getting Your Board to Embrace Customer Experience, With Maury Kask – CB72

Customer Bliss

As Senior Vice President, Consumer Operations and Chief Customer Experience Officer (CXO), Maury is responsible for overseeing our end-to-end customer experience and the execution of customer-centric strategies to enhance customer loyalty and business growth. People and culture. Much of his methodology is rooted in seven work streams.