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AI in Marketing: How Optimove Balances Innovation with Responsibility

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: For marketers, this post highlights the importance of responsible AI usage in a rapidly evolving digital marketing landscape, ensuring ethical practices that protect consumer trust. This foster trust and helps consumers understand AI-driven decisions.

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Govern generative AI in the enterprise with Amazon SageMaker Canvas

AWS Machine Learning

SageMaker Canvas provides a no-code interface to consume a broad range of FMs from both services in an off-the-shelf fashion, as well as to customize model responses using a Retrieval Augmented Generation (RAG) workflow using Amazon Kendra as a knowledge base or fine-tune using a labeled dataset.

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Meal Kits Show The Way For Breakthrough Innovation Opportunities In The Food Category

Maru Group

Meal Kits exploded onto the American food scene in 2012 with the launch of Blue Apron , HelloFresh , and Plated , followed by Home Chef a year later. We used Maru/HUB ’s proprietary panel and surveying tools to get updated insights on consumers responses to this elusive category. It employs all aspects of our Feel. Think framework.

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Peloton Wins with Improved Scalability, Reliability and Innovation from Talkdesk

Talkdesk

Historically, consumers had to go to a gym to work out, but in 2012 a new player came on the market to introduce new digital options. Peloton chose Talkdesk for a variety of reasons, such as the ability to scale easily and quickly, and because Talkdesk is an innovative and forward-thinking company. “We

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Changes in Consumer Insights Shopping Habits

CSM Magazine

After the COVID-19 pandemic, consumer habits have transformed significantly. Social distancing and stay-at-home regulations have forced whole consumer segments to shop differently. A few months into COVID-19, consumer shopping online has increased across different sectors. What Are Consumer Insights?

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Consumers Dislike Sound & Other Timely Trends 

NetBase

Knowing how to advertise to a diverse crowd of consumers can be tricky, and a little more time consuming than most businesses would like. Adding to that complexity, current trends indicate that consumers dislike sound in their ads. Consumers Care Less, Till They Do. And there’s more. Quieter and gentler, in fact.

Trends 60
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Improving Your E-Commerce Customer Service to Meet Today’s Consumer Expectations

Joe Rawlinson

Mobile technology has been changing consumer expectations for both e-commerce and brick-and-mortar retailers, making it more challenging to deliver satisfactory customer service. The 2017 IBM Consumer Experience Index (CEI) Study says only 3.4 Add Value by Utilizing Technological Innovations.