Remove 2012 Remove Consumers Remove Measurement
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Measuring the Impact of Social Media

Customers Rock!

There are many ways to measure the success of social media at an organization. As we move into 2012, I fully believe this will be the year that executives begin asking the difficult questions to their social media teams, including what kind of returns they are getting on their social media investment. Measuring the gains.

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Analysis of the Top 100 eCommerce Help Centers

Kayako

Customers expect easy and intuitive self-service: An earlier Forrester consumer survey about channel usage for customer service, reported that use of the help/FAQ pages on a company website for customer service increased from 67% in 2012 to 76% in 2014. We didn’t measure if the page translated with your IP address or location.

Ecommerce 232
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Report: Net Promoter Score Benchmark Study, 2015

Experience Matters

Here’s the executive summary: Many companies use Net Promoter® Score (NPS) to evaluate their customer loyalty, so we measured the NPS of 291 companies across 20 industries. For most industries, older consumers gave companies a higher NPS, while younger consumers gave companies a lower NPS. Download report for $495.

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AI in Marketing: How Optimove Balances Innovation with Responsibility

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: For marketers, this post highlights the importance of responsible AI usage in a rapidly evolving digital marketing landscape, ensuring ethical practices that protect consumer trust. Irresponsible AI use may involve inadequate measures for data security.

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Optimove Named the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs 

Optimove

As consumer expectations for tailored experiences continue to grow, Optimove provides marketers with the tools to meet these demands while optimizing campaigns for engagement and revenue. Multichannel Execution & Measurement: 4.7/5.0 The vision of AI-led marketing is a hallmark of Optimove.

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Customer Service Trends 2017: An Effortless Customer Experience is Vital for Loyalty

Kayako

In the customer service trends handbook published by Microsoft , “90% of consumers say they expect consistency and continuity from a brand across channels.”. Most consumers expect ready access to support or help. Recent trends in customer service show that companies can delight their customers while generating revenues.

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How to Optimize Reputational Risk Management in Banks

ReviewTrackers

After all, reputation is the key to building public and consumer trust. In 2012, Edelman Insights found that financial services and banking was the industry consumers trusted the least — even less than they did the media sector. reputational risk is intangible and hard to measure. Its impact is very real.

Banking 94