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How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

Today’s consumers are demanding, so find out as much as possible about them. Consumers and shoppers want information where and when they need it. Despite the desire for data privacy control, consumers are ready to provide their information in exchange for a better, highly personalised experience. Understand the Market.

Brands 291
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Improving Your E-Commerce Customer Service to Meet Today’s Consumer Expectations

Joe Rawlinson

Mobile technology has been changing consumer expectations for both e-commerce and brick-and-mortar retailers, making it more challenging to deliver satisfactory customer service. The 2017 IBM Consumer Experience Index (CEI) Study says only 3.4 Add Value by Utilizing Technological Innovations.

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How Technology is Revolutionizing the Apparel Industry

Oracle

With revenues of over $328 billion in 2017 and a projection of $390 billion in 2025, there are many ways technology can influence these numbers. Now, companies like MTailor have technology that measures your body for perfect-for-you fit. Augmented reality (AR) mirrors are changing the way consumers try on clothes, and for many reasons.

Apparel 92
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Should Higher Education Offer Live Chat to Students?

Comm100

Digital channels and technology have transformed how customers receive support, and live chat has emerged as one of the most popular communication channels of all. However, every industry and its consumers have different needs and expectations. So, how does live chat fare in higher education? .

Chatbots 235
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Should Higher Education Offer Live Chat to Students?

Comm100

Digital channels and technology have transformed how customers receive support, and live chat has emerged as one of the most popular communication channels of all. However, every industry and its consumers have different needs and expectations. So, how does live chat fare in higher education? .

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10 Customer Experience Best Practices for all B2B Sales Teams

Kayako

Interestingly, 89 percent of companies now believe they compete primarily on the basis of customer experience, compared with just 36 percent who thought the same back in 2012. Indeed, according to research from Salesforce , 64 percent of consumers expect this kind of offering to be in place. Define the Ideal Customer Experience .

B2B 203
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Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6 A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. For the head of marketing however, it is perhaps even more important, since it is their actions that will bring them to life for consumers.

Marketing 249