2012 Customer Engagement ROI 
Experience Investigators by 360Connext
OCTOBER 2, 2014
As customers, we are aware when experiences go really well or really not well. According to the 2012 American Express Global Customer Service Barometer , 75 percent of us say we’ve spent more with a company because of consistent positive customer service experiences.
Beyond Philosophy
NOVEMBER 10, 2014
The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. By comparison, the S&P 500 returned only $93, a 7-percent loss.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
C3Centricity
JUNE 28, 2018
A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6
Optimove
OCTOBER 28, 2024
Optimove was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with OptiBot , starting in 2016. Optimove: A Visionary Leader for More Than Decade Optimove has had the vision to embed AI into marketing for over a decade.
C3Centricity
JUNE 28, 2018
A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6
Kustomer
FEBRUARY 25, 2022
It’s not surprising that we’ve seen a jump from 20% to more than 80% in the number of companies investing in omnichannel experiences since 2012. Businesses are realizing that customers want an experience across different channels. Tellingly, they want that customer experience to be consistent too. Evaluates Customer Engagements.
Kustomer
DECEMBER 21, 2021
It’s not surprising that we’ve seen a jump from 20% to more than 80% in the number of companies investing in omnichannel experiences since 2012. Businesses are realizing that customers want an experience across different channels. Tellingly, they want that customer experience to be consistent too. Evaluates Customer Engagements.
Expert insights. Personalized for you.
297 
Let's personalize your content