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Data Snapshot: Customer Experience Expectations and Plans for 2015

Experience Matters

Here’s the data snapshot description: In the first quarter of 2015, Temkin Group surveyed 207 respondents, each from a company with $500 million or more in annual revenues, about their customer experience efforts over the past year and their plans for 2015 and beyond. Download report for $195.

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Optimove Named the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs 

Optimove

Optimove transforms single-function marketers into position-less ones and product-centric marketing programs into customer-led ones by imbuing every step of the marketer’s workflow with AI-powered assistance. The vision of AI-led marketing is a hallmark of Optimove.

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Customer Experience – Fact or Fiction?

ijgolding

Since 2012, the Customer Experience Professionals Association (CXPA) has been flying the flag for all those who work in the field of CX. The competencies that a CCXP is expected to have experiential knowledge of are as follows: Customer Centric Culture. Customer Experience Strategy. Metrics, Measurement and ROI.

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Chinese Banks Benefit From Customer Analytics

Forrester's Customer Insights

In my recent report , I found China CITIC Bank (CNCB) faced a similar challenge; their 21 million credit cards had less than 20% activation before 2012. customer analytics. customer segmenation. Customer Insights credit card activation customer analytics customer segmenation marketing analytics'

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Customer Experience Leadership in Government, With Stephanie Thum [CB16]

Customer Bliss

Stephanie in particular has another interesting path for how she got into customer experience work – parlaying her background in journalism to use it to create compelling stories and actions for change. In our time together, she outlines her process. Right Brain – Left Brain Functionality.

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AWS’ Silent Nod To FinOps

Forrester's Customer Insights

In fact, it was a theme he originally introduced in 2012 that revolves around architecting with cost in mind. Last week, Amazon.com VP and CTO Werner Vogels closed out re:Invent 2023 with his keynote address on “The Frugal Architect” This wasn’t the first time, Vogels introduced this topic.

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Revolutionizing AI in Customer-Led Marketing with OptiGenie 

Optimove

As marketers we need data at our fingertips to unlock customer insights, getting innovative ideas for engaging campaigns, and perfectly orchestrating communications to each customer. As your customers, marketing, and technology evolves, so too does Optimove’s AI. And then achieving all that at scale?