ijgolding

MAY 5, 2017

The recruitment process ‘window’ is a potential point of vulnerability in terms of perception and branding of a business to the interested outside world. It is important for a brand to t ake the opportunity offered by the recruitment process to present a well run, proactive, appealing view of an organisation to the target talent. .

Brands 144

Brands Customer Journeys Airlines Brand Values 144

Experience Matters

JANUARY 20, 2015

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

Experience Matters

JANUARY 6, 2015

Although I published 13 CX trends for 2013 and 14 CX trends for 2014 , I decided that 15 trends for 2015 would be too many to track. In 2014, we saw an uptick in the number of executives who not only discussed culture, but also openly recognized the value that those conversations can create. Brand (R)evaluations.

Customer Journeys 120

Customer Journeys Trends Contact Center Customer Connectedness 120

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. Finishing 2019 with a brand value of $47.2

Consumers 59

Consumers Meeting Brands Ecommerce 59

CSM Magazine

NOVEMBER 7, 2018

Investing in overall brand experience for customers is one of the most important aspects of any business. By building a happy, loyal customer base that makes brand interaction easy and enjoyable, businesses can ensure that they have the edge over competitors. Consumers are turning to brands which are hassle-free and easy to understand.

Interaction 221

Interaction Telecommunications Customer Satisfaction Social Media 221

Optimove

SEPTEMBER 8, 2019

Three years ago, I began receiving internal feedback on our brand and its maturity. But the feedback kept on coming, and eventually it hit me – yes, the brand is memorable, it has its equity, but it no longer represents Optimove’s positioning. An era where growth matters above all.

Innovation 75

Innovation Brands Brand Values System 75

Eptica

SEPTEMBER 30, 2015

Author: Derek Lewis In previous decades an organization’s brand was something it controlled, with how it was perceived in the market driven by expensive advertising and marketing campaigns. In highly competitive markets brand reputation and values are built on the experience that consumers receive and share on social media.

Omni-Channel 48

Omni-Channel Customer Experience Social Media Knowledge Base 48