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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

CRM, ERP, and marketing platforms) to create a 360-degree view of the customer. Similarly, SAP has been using its SAP Predictive Analytics tool since 2013 to help businesses forecast demand, optimize inventory, and improve service delivery. surveys, social media, reviews) to identify trends and actionable insights.

B2B 391
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Most B2B companies have vast amounts of customer data spread across CRM systems, support ticket databases, ERP platforms, websites, and more. For example, implementing a customer data platform or upgrading the CRM can help consolidate information about customer interactions, transactions, and preferences into one unified profile.

B2B 339
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The New Qualities for Customer Service Excellence

C3Centricity

Social media usually guarantees a quick response whereas contacting customer services through the usual channels often results in nothing. Social media usually guarantees a quick response whereas contacting customer services through the usual channels often results in nothing.

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What you can learn about customer service from Marc Benioff

Vonage

As a CRM provider, Marc’s perspective on customer service is unique; he has to look after his customers just as much as he has to help other businesses look after theirs. Marcus Nelson, former Director of Social Media at Saleforce spoke to Forbes about working there. The future is social.

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Seven technologies to improve customer service in SMBs

Vonage

CRM with Computer Telephony Integration (CTI). A CRM system with computer telephony integration is essential for SMBs operating in the digital age. John also suggests integrating a customer survey into the CRM system, so that it’s launched immediately after the transaction has closed. Social media. Gamification.

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9 Ways Healthcare BPO Takes Advantage of Social Media

Magellan Solutions

Social Media plays an important role in all industries, especially in health care. . Healthcare leaders are now enlisting the assistance of healthcare BPO support services to help them examine the role of social media in doing busines s. 9 Ways Healthcare BPO Make Use of Social Media. Evaluating Competitors.

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Smart Marketing for Smart Customers (What Marketers Need to Know Today)

C3Centricity

When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly dipped their toes into new media. Or they are using social media but still treating it as if it is traditional media! CRM #customer Click To Tweet.

Marketing 120