Remove 2016 Remove Consumers Remove Multi-Channel
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Customer Service Trends 2017: An Effortless Customer Experience is Vital for Loyalty

Kayako

In the customer service trends handbook published by Microsoft , “90% of consumers say they expect consistency and continuity from a brand across channels.”. Customer expectations are changing; each time you add another channel, you offer another way for a customer to engage with you. Your customers want to help themselves.

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Putting Creativity Back into the Marketer’s Hands  

Optimove

Enhanced Control Over Complex Marketing : With tools like predictive analytics and real-time personalization, marketers can anticipate customer needs, automate complex workflows, and maintain precise control over multi-channel strategies. Speed Meets Creativity Speed can often come at the cost of creativity.

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Accelerating the Customer Experience post-COVID

Lumoa

The post-COVID-19 consumer is still going to be a bit financially nervous and hesitant with their spending, so the largest change in behavior is going to be the building (or re-building) of their trust. Embrace the rise of messaging apps One way might be to incorporate texting into your communication channels.

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Where AI Meets CX: How Conversational Commerce Effects Customer-Driven Growth

Beyond Philosophy

Messina coined the phrase Conversational Commerce in 2016 to describe all the changes happening in the way we interact with customers in the consumer marketplace. Specifically, it relates to how brands and consumers are going to communicate through messaging and social media. . Messina is an expert on this subject.

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Customer Service Trends to Look for in 2017

Comm100

We hope your customer service department saw a lot of improvements in 2016. We’ll be looking at the following trends in customer service for 2017: Omni-channel will gain more traction as a customer support strategy and replace its predecessor, multi-channel. Omni-Channel Will Be the New Multi-Channel.

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Why Companies Need to Bring Mobile Technology to the Marketing Table {Guest Post}

Michelli Experience

In 2016, mobile marketing will be a must-have by many businesses. Automated SMS platforms, too, are on the rise, boosting the total number of consumers considering text-for-service options superior than other provided offers. Every day, more consumers enter long-term brand programs with friends and family.

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4 Obstacles You Face Without Live Chat Software

Comm100

The global live chat software market was valued at $590 million in 2016. They are already experiencing the benefits of live chat and its popularity among consumers of all ages. Today’s consumers prefer live chat over any other channel. Today’s consumers also expect personalized support that treats them like an individual.

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