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CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence

eglobalis

Both brands have set benchmarks in innovation, design, and customer experience (CX), often drawing comparisons. Background on Samsung and Apple To fully understand how Samsung and Apple differentiate in customer experience, it’s essential to delve into the backgrounds of these two industry titans. Apple Apple Inc.,

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

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Building a fintech ecosystem: Why customer experience should come first

Alida

If banks weren’t already feeling the pressure from financial technology (fintech) startups, they should be now: Fintech companies are officially mainstream. The study, released in November 2016, showed that fintech adoption is particularly high in emerging markets like China and India. Establishing a customer-centric culture.

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Improving the Customer Experience in Financial Services

Forcivity Salesforce

Customer experience management in financial services is becoming more and more critical to success for the industry. Changing customer expectations and evolving government regulations have triggered a period of transformation for financial service providers. The importance of CX in Financial Services.

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How Marketers Can Benefit From More Than Technology: Modern Marketing

C3Centricity

HEART-CENTERED VERSUS CUSTOMER-CENTRIC. You know that I am a champion of customer centricity. I love to support companies that want to put their customers at the heart of their businesses. I love to support companies that want to put their customers at the heart of their businesses. CUSTOMER FIRST EXAMPLES.

Marketing 200
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The Nine Golden Rules of CX Success: Rules 1-3

CX University

Reflecting on a practical application of this approach, I recall a 2016 workshop where I, alongside a fellow CX University faculty leader, engaged key stakeholders of a major national utility in a two-day intensive CX training. Many will deliberately include the “voice of the customer” in discussions.

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10 massive business trends that will shape 2017 and beyond

Alida

presidential election, we’re entering the new year with a global geopolitical landscape that’s more uncertain and potentially more disruptive to businesses than 2016. Virtually all industries saw some form of consolidation in 2016. Martech consolidation: What 2016’s billion-dollar acquisitions mean for buyers. RELATED RESOURCES.

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