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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Price and quality matters but consumers and buyers are increasingly making decisions driven by values-based preferences aligned with customer experience. McKinsey with NielsenIQ looked at five years of sales data from 2017 to mid-2022. We’re not getting existential here, but without purpose, do you have a business?

B2B 353
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Navigating an AI-Enabled Marketplace: What Brands Need To Know and Do

Strativity

This article was written by Josh Verseput, SVP, Analytics. As ChatGPT remains in the zeitgeist as ghost writer , exam taker , and creative director , it’s important for brands to acknowledge this wholly new consumer interaction point. Brands need a strategy that incorporates generative AI. Why does ChatGPT matter to brands?

Brands 98
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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

These developments, together with Walgreens’ recent rollout of Health Corners that help patients manage chronic conditions and its October 2022 announcement that it would fully acquire CareCentrix (a platform that coordinates post-acute and home care), underscore Walgreens’ plans to become a leading healthcare provider.

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Why the future of customer service is AI and humans together

Eptica

It is true that consumers are keen to embrace these new technologies: Eptica’s research reveals that over half (54%) of UK consumers would like to use intelligent voice assistants, such as Amazon’s Alexa Google Home and Siri from Apple, to interact with brands. Here are four ways to help make this a reality: 1.

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Healthcare Call Center: The Future of Healthcare Consultation

Magellan Solutions

Sales analytic. Consumers that said customer service is a vital factor in their choice of loyalty to a brand. Consumers who prioritize access to treatment over a face-to-face visit. Consumer support. Consumers that said they have already chosen to support a company that delivers good customer service. Forecasting.

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4 Energizing Revelations for the Utilities Industry

North Highland

In North Highland’s annual Beacon survey , seven percent of utilities are expecting a decline in revenue during 2019, four percent higher than other industries surveyed: Retail, Consumer Packaged Goods, Healthcare – Payor, Healthcare – Life Sciences, Energy, Media, Entertainment & Communications, and Financial Services.

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What Is CPaaS Solution? Communications Platform-as-a-Service

NobelBiz

It includes audio and video chat, monitoring, and other bespoke capabilities that you can integrate into any customer-facing application to let your workers respond to queries and issues from consumers in real time. Simultaneously, analytics may give information on your consumers, workforce productivity, and other topics.