2018 Brands Innovation Social Media 
Lumoa
DECEMBER 19, 2023
In this article, we’ll explore five innovative and creative ways to leverage AI for sentiment analysis. Using NLP algorithms like RNNs and LSTMs , it analyzes vast textual data from social media and news to spot emerging topics and sentiment shifts. Unveil and predict market trends AI goes beyond customer data analysis.
Lumoa
JANUARY 9, 2018
Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. Customers want unique, special and innovative.
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NetBase
DECEMBER 31, 2018
Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Ogilvy and Edelman agencies have had similar success using NetBase to power their brand research.
Second to None
MARCH 9, 2018
Customer expectations within the social media space are changing as the technology platforms become more integrated in society. Specifically, the ability to provide a high level of customer service can help improve the way that online consumers perceive your brand. Brands have a lot of work to do to meet these expectations.
Second to None
JUNE 7, 2018
Creating a lasting impression in the minds of your target customers can be a daunting task for brands across different industries. Ultimately, your brand needs to position itself as a consistently positive presence in their patrons’ lives? Firstly, brands need to provide adequate value and service to their existing fans and followers.
QuestionPro Audience
APRIL 11, 2018
Consumers, get ready to see even more influencer marketing on your social media channels. We examine ways influencer marketing is changing in 2018. Celebrities will always influence trends on some level, but many brands are veering away from celebrities and moving toward micro-influencers who have 25,000 to 100,000 followers.
Second to None
FEBRUARY 14, 2018
As technology increases, customers are interacting with brands in completely novel ways. Because of these new trends, brands need to constantly measure and update the value they are providing to customers at these different touchpoints. Our advice for 2018: If you’re deploying an AI solution in 2018, tread carefully.
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