Customer Alignment

JANUARY 21, 2018

We have all seen a range of articles talking about predictions for Customer Experience in 2018. Forrester have called it ‘ A year of Reckoning’; they state that there is “a burning platform mandating bold action” but also that 30% of companies will see further declines in CX quality in 2018.

Net Promoter Score 40

Net Promoter Score NPS Customer Journeys Exercises 40

Second to None

MARCH 13, 2019

Avionos’ 2018 Customer Expectations Report illustrates customers’ willingness to share certain information. [5]. 72 percent of customers are willing to share their email address. The benefit of a SCV is the ability to create a one-to-one customer experience that can interpret and anticipate a customer’s needs.

Customer Experience 82

Customer Experience Multi-Channel Consumers Customer Centricity 82

Second to None

MAY 9, 2019

The fact is, customers’ information allows for companies to create a more personalized , low-effort customer experience that ultimately leads to higher satisfaction. Though over the years, customers have grown to be skeptical towards the collection of consumer data. Keep your Data Safe.

Data 86

Data Social Media Study Consumers 86

Second to None

MARCH 30, 2018

You can access the article by clicking here , or by reading below: This piece was originally published by AdWeek on March 30, 2018: “In 1997, I was flying out to San Jose, Calif., But it’s their customers—their very pissed-off customers—who are doing the marketing for them.

Customer Experience 112

Customer Experience Airlines Brands Voice of Customer 112

Storyminers

JULY 6, 2020

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. After taking on various roles at Deloitte, Strategy, and GSK, he has been serving as the VP of Digital & Analytics Transformation at Genpact since May 2018. Temkin Group was acquired by Qualtrics in October, 2018.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Second to None

JUNE 7, 2018

If your brand is not actively updating its accounts and connecting with fans via these social platforms, it is likely that your target customer has already established a relationship like this with one of your competitors. There are a few different approaches to reaching these new audiences.

Social Media 59

Social Media Voice of Customer Brands Advertising 59

Second to None

FEBRUARY 6, 2019

Research revealed little to no improvement in customer experience over the course of 2018 [1]. Shaw argues that in order to see tangible improvements in customer experience, companies must be willing to disrupt the status quo of their organization. 2] His take? Companies are afraid to make big changes.

Customer Experience 67

Customer Experience Voice of Customer Innovation Course 67

Second to None

APRIL 12, 2019

In a recent article , Abhi Yadav, CEO and Co-Founder of customer analytics platform company, Zylotech, shared his hot tip on acquiring and retaining customers: relevancy. Yadav highlights data from a 2018 Accenture study that found that more people are making purchases based upon a brand’s relevancy. [1]

Omni-Channel 69

Omni-Channel Multi-Channel B2C Customer Centricity 69

Storyminers

JULY 6, 2020

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. After taking on various roles at Deloitte, Strategy, and GSK, he has been serving as the VP of Digital & Analytics Transformation at Genpact since May 2018. Temkin Group was acquired by Qualtrics in October, 2018.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

SurveySensum

JULY 14, 2020

Sarah Sargent is a highly accomplished & inspiring Customer Service & Customer Experience Director at Radian Group where she is reinvigorating CX in social housing. She has carved a successful career in both customer service and CX leadership across Financial Services and Telcos.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Second to None

APRIL 26, 2019

The more proactive a company is in preparing for mistakes, the quicker they are at finding a solution when they do occur and the less time passes in which the customer’s frustration can increase. Additionally, solving issues shows customers that future mistakes will be addressed and tended to if need be.

Loyalty 81

Loyalty B2C Brands Study 81

Second to None

MARCH 19, 2018

Specifically, you can learn about 4 ways that IoT can improve you Customer Experience, written by Alison DeNisco Rayome for TechRepublic. ” Here are four ways that IoT can help improve the customer experience in your business, according to Forrester: 1. Monitor and improve experiences with company offerings. ” 2. .””

Voice of Customer 59

Voice of Customer Report Brands Customer Journeys 59

Second to None

SEPTEMBER 20, 2018

You can connect with Charlie on LinkedIn , and follow him on Twitter. It’s no wonder then that as customer habits transitioned further towards mobile, Google answered. On the March 26th of 2018, Google announced that they were rolling out mobile-first indexing. In 2018, all eCommerce platforms provide responsive templates.

Ecommerce 54

Ecommerce Customer Experience Customer Journeys How To 54

Second to None

MARCH 12, 2018

You can access the piece by clicking here , or by reading below : This piece was originally published by Type A Communications on March 8, 2018: “Just because two customers are close in age, live in big cities and earn similar incomes doesn’t mean they spend the same way. My Connection. The iPhone took only 2.5

Brands 54

Brands Voice of Customer Connections Customers 54

Second to None

APRIL 26, 2019

The more proactive a company is in preparing for mistakes, the quicker they are at finding a solution when they do occur and the less time passes in which the customer’s frustration can increase. Additionally, solving issues shows customers that future mistakes will be addressed and tended to if need be.

Loyalty 76

Loyalty B2C Brands Study 76

Second to None

APRIL 6, 2018

on April 6, 2018: “ A business without customers is like a boat on dry land. Within two years , customer experience will overtake both price and product quality as the primary differentiator between competitors. Not every brand can win every customer, though, so companies must learn how to please their target markets. .

Brands 61

Brands Customer Centricity Voice of Customer Consumers 61

Second to None

FEBRUARY 8, 2018

on January 31, 2018: “It may come as no surprise that more than 70 percent of customers start their purchase journeys on their laptops, phones or tablets. Before, geo-targeting was the most effective way of using consumer data to create contextually-relevant content and take advantage of spur-of-the-moment customer decisions.

Consumers 67

Consumers Strategy Voice of Customer Trends 67

Second to None

MARCH 14, 2018

You can access the piece by clicking here , or by reading below: This piece was originally published by Chief Marketer on March 8, 2018: “To combat advertising fatigue, more companies are turning to experiential marketing—creating powerful memories for participants while connecting with the people who genuinely want to interact.

Strategy 54

Strategy ROI Social Media Return on Investment 54

Second to None

APRIL 16, 2018

You can access the article by clicking here , or by reading below: This piece was originally published by AdAge on April 16, 2018: “Brand teams get fixated on the latest data trends, including marketing measurement optimization and unified analytics. Are they connected? And that’s just the data we have in-house.

Data 54

Data Call Center Measurement Brands 54

Second to None

FEBRUARY 16, 2018

on February 7, 2018: “When the heads of Berkshire Hathaway, Amazon and JP Morgan Chase announced that they would start a new non-profit initiative to find a better healthcare solution for their employees, stocks across major healthcare and insurance companies fell dramatically.

Healthcare 54

Healthcare Leadership Voice of Customer Innovation 54

Second to None

JANUARY 22, 2019

Rather than focus on the new tech that could be implemented to improve the Customer Experience, check out the following organizational philosophies written by Randy Pennington for the Huffington Post. This piece was originally published by Huffington Post on January 4, 2018. Ease of use will be the driving factor.

Telecommunications 48

Telecommunications B2C Voice of Customer Effort Score 48

Second to None

FEBRUARY 19, 2018

We’re doing anything we can do to connect directly with consumers and make shopping convenient for them.”. With that in mind, here are four key concepts to keep in mind when thinking about how you’ll do personalization in 2018: 1. It’s all about the consumer in that one moment in time. Are you listening to the wrong signals?

Retail 59

Retail Brands Consumers Guidelines 59

Second to None

APRIL 24, 2018

If you feel like 2018 is your time to get into mobile marketing for your business , there are a few common mistakes and faux pas you can easily avoid right from the start. This technology can also make the shopping experience more convenient for existing customers as well. The question is: How do you get started?

Marketing 59

Marketing Advertising Social Media Voice of Customer 59

Second to None

MARCH 21, 2018

You can access the piece by clicking here , or by reading below: This piece was originally published by Entrepreneur on March 15, 2018: “The up-and-coming generation of younger B2B procurement professionals is once again bucking prior generations’ preferences, and companies that don’t keep up aren’t likely to win contracts.

B2B 59

B2B B2C Transportation Voice of Customer 59

Second to None

FEBRUARY 23, 2018

Properly trained employees will serve as the most influential indicator of a leading Customer Experience, which is described in greater detail below by Joey Coleman for Brand Quarterly. Without meaningful, personal, emotional connections, we’re losing the opportunity to stand out in a sea of corporate sameness.

Technology 54

Technology Brands Voice of Customer Communication 54

Second to None

MARCH 8, 2019

The internal health of the body is directly connected to its performance and ability to grow. In several studies looking at Glassdoor reviews, research found a significant connection between workplace satisfaction and financial performance. If organs are to the body, employees are to the business. in its market value.

Study 48

Study Financial Customer Centricity Employee Experience 48

Second to None

APRIL 2, 2018

on April 2, 2018: “ Customer acquisition is an ongoing challenge. You need customers for your company to survive , but converting them is costly. I use the Pareto principle to evaluate customer strategies. As the relationship progresses, they might connect via Instagram, Snapchat, and on-site chat programs.

Omni-Channel 54

Omni-Channel Voice of Customer Brands Customers 54

Stella Connect

OCTOBER 26, 2021

The only way to deliver those positive experiences consistently is to invite your customers to define and measure quality for you as part of the service experience via collecting, and analyzing, customer feedback. 4 Business Benefits of Using Customer Feedback in Call Center Performance Management.

Call Center 52

Call Center Management Contact Center Effort Score 52

Strativity

JULY 18, 2018

2018 has been declared as a year of reckoning by Forrester. At the top of Forrester’s 2018 prediction is the claim that Customer Experience (CX) programs have hit a wall. Practitioners have generated a great deal of activity around journey mapping, voice-of-customer programs, and implementing quick wins.

Customer Journeys 40

Customer Journeys Tips Net Promoter Score Touchpoint 40

COPC

SEPTEMBER 9, 2019

Being responsible for the deployment and innovation of the “datafication” and intellectualization of services, Allen and his team established a data-driven intelligent customer service approach which connects customers, services and products, which has achieved excellence in customer experience.

Financial 40

Financial Self Service Customer Satisfaction Innovation 40

Team HGS

FEBRUARY 13, 2018

We started by gathering new “findings within the findings,” by polling attendees with a basic CX assessment: “Have you had a frustrating customer experience in 2018?” But, is it the primary driver of your customer experience? More likely it’s something like how much customer effort it took to get the right answer.

Net Promoter Score 40

Net Promoter Score Customer Service Chatbots Contact Center 40

Second to None

FEBRUARY 21, 2018

You can access the piece by clicking here , or by reading below : This piece was originally published by CMO.com on February 14, 2018: “HP is in the midst of a companywide digital transformation, according to Alex Craddock, the company’s global head of marketing for personal systems. “In Craddock: Find your purpose. .”

Omni-Channel 54

Omni-Channel Brands Retail Consumers 54

COPC

SEPTEMBER 3, 2019

Being responsible for the deployment and innovation of the “datafication” and intellectualization of services, Allen and his team established a data-driven intelligent customer service approach which connects customers, services and products, which has achieved excellence in customer experience.

Financial 40

Financial Self Service Customer Satisfaction System 40

ERDM

JANUARY 22, 2019

Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. 2. .’ • ‘Knowledgeable and personalised add-on offers are valued and not perceived as “sales ploys”.’

Customer Experience 53

Customer Experience Video Sales B2C 53

Qualtrics

FEBRUARY 20, 2019

After GE I worked at a tech company – and then spent a few years at Fidelity Investments, where I led the development of digital connections with B2B clients, building things such as trading systems for corporate treasurers and asset allocation systems. “I realized people wanted simple models that explain complex things”.

B2B 30

B2B Groups CRM Culture 30

ERDM

JANUARY 22, 2019

Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. 2. .’ • ‘Knowledgeable and personalised add-on offers are valued and not perceived as “sales ploys”.’

Customer Experience 49

Customer Experience Video Sales B2C 49

Doing CX Right

JULY 24, 2019

Stacy : (01:08) I joined Schindler summer of 2018. I left my customer experience job at Verizon Wireless to join Schindler in North America. I recommend everyone, at all companies, no matter what size or industry, focuses on customer experience metrics. Sarah: (18:40) Okay, got it. Stacy : (23:57) Thank you for that.

NPS 40

NPS Measurement Net Promoter Score Effort Score 40