Second to None

FEBRUARY 19, 2018

With that in mind, here are four key concepts to keep in mind when thinking about how you’ll do personalization in 2018: 1. Companies that think they’re good at listening to their customers often pay attention to the wrong things. Retailers should be doing the same thing.”. Do your customers trust you?

Retail 59

Retail Brands Consumers Guidelines 59

Forrester's Customer Insights

OCTOBER 26, 2018

This blog post is part of Forrester’s Holiday 2018 retail series. With Black Friday less than a month away, it’s only a matter of time before holiday promotional activity reaches a fever pitch. But for many consumers, the holiday shopping season brings with it an intense mix of emotions.

Retail 44

Retail Consumers Customers Loyalty 44

Forrester's Customer Insights

SEPTEMBER 5, 2018

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. Taking a step […].

Connections 116

Connections Customer Experience Brands Financial 116

PK

APRIL 16, 2018

Lenati’s strategy and customer insights experience pairs with ProKarma’s expertise in technology and digital engineering. BEAVERTON, OR and SEATTLE, WA (April 16, 2018) — ProKarma, a global IT solutions company, today announced a definitive merger agreement with Lenati, a Seattle-based customer experience strategy consultancy.

Company 40

Company Telecommunications Competitive Advantage Transportation 40

Eptica

DECEMBER 11, 2019

on average in 2018 to £3.89 Ideally, you want to build on what you can learn from the NPS with more granular customer insights to reveal why your score is moving in a particular direction. The rise of web chat Web chat is continuing to grow, especially in retail. per contact to £3.18.

Self Service 75

Self Service Customer Service Social Media NPS 75

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* B2B and B2C customers reported wanting the following during their journey: • High-value customer experiences across every point of contact with the organisation.

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Customers expect recommendations and content to truly reflect their preferences. The highest-ranking answer? ‘No

Customer Experience 49

Customer Experience Video Sales ROI 49

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SurveySensum

JULY 14, 2020

He carries broad knowledge across Customer Experience, Customer Engagement, Strategic Vendor Management, Relationship Marketing, Product Development, Risk & Partnership Management, and Online & Offline Retail Management. Ian Golding – Customer Experience Consultant, Speaker, Author, Blogger.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Storyminers

JULY 6, 2020

Adam Toporek is an internationally-recognized customer service expert, keynote speaker, and frontline trainer who helps organizations get results by thinking differently about customer service. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Pointillist

APRIL 26, 2018

As per the ‘State of Customer Experience in 2018’ survey , one of the biggest roadblocks to delivering exceptional customer experience is dealing with customer data. Achieving a single customer view, however, still seems out of reach for many businesses. By Swati Sahai.

Customer Experience 72

Customer Experience How To Effort Score Touchpoint 72

Storyminers

JULY 6, 2020

Adam Toporek is an internationally-recognized customer service expert, keynote speaker, and frontline trainer who helps organizations get results by thinking differently about customer service. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. share customer insight among partners, so you know how to maximize lifetime value for each customer, and can create more personalized engagement. of revenue on it.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Eptica

MAY 9, 2018

Date: Wednesday, May 9, 2018 Author: Pauline Ashenden When times are tough, retailers must prioritize customer experience. Published on: May 09, 2018. But it isn’t easy for retailers. With all the pressures they are facing, how can retailers ensure that they are delivering the right experience?

Retail 50

Retail Self Service Customer Experience Knowledge Base 50

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. putting the customer at the center of your business model.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MAY 9, 2019

Last December, a McKinsey report said that 2018 represented… “…a tipping point from thinking, talking about, and planning for future mobility to implementing it.…when Independent of market positioning, unique customer insight will become the primary competitive advantage. Enter: loyalty marketing.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Michel Falcon Experience

JANUARY 16, 2018

Work in your retail store. Respond to customers on social media, get in the trenches, learn what’s happening on a daily basis, and use that data to build better systems and processes, to build your customer experience. The fourth strategy is increasing your customer intelligence by surveying your customer.

Strategy 128

Strategy Customer Experience Tips Social Media 128

Qualtrics

OCTOBER 19, 2021

Since its inception in March 2018, the Qualtrics Partner Network (QPN) has provided organizations with access to best-in-class experience management consulting, technology, and services. ServiceNow provides a smoother and more impactful way to put an organization’s insights into action. FullStory: Technology Partner of the Year.

Meeting 52

Meeting Innovation Consulting Employee Experience 52

GetFeedback

JANUARY 21, 2019

A successful content marketing strategy relies on good customer feedback. Without knowing what your customers want, it’s impossible to develop valuable content that generates brand loyalty and business leads. In fact, 2018 study by Clutch revealed that 73% of consumers made a purchase based on marketing content they’ve viewed.

Survey 210

Survey Marketing How To Infographics 210

Customer Alignment

DECEMBER 18, 2017

As I was considering ‘what to expect in 2018’, I took a step back and contemplated 2017. Without confidence in text analytics, this vast and expanding unstructured data has remained ‘dark data’ as some call it – the untapped bank of customer insight. This is set to change in 2018 – so watch out for that. Forget failures.

Omni-Channel 45

Omni-Channel Customer Journeys Chief Customer Officer NPS 45

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. S&H’s began selling their Green Stamps to retailers in 1896. The digital coupons that are a primary feature of most grocery schemes are …replicated across all of the programs…which limits the loyalty impact.’[i]. Sameness even extends to discounting.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

C Space

AUGUST 5, 2018

We live in a world where online communities are ubiquitous, with almost every global brand using some form of it to uncover insight that leads to business change. July 10, 2018. An opportunity to bring the customer, and customer insight, inside a business in an unprecedented way. by Jamie Grill-Goodman RIS News.

Retail 40

Retail Customer Centricity Study Advertising 40

Alida

DECEMBER 20, 2017

Subscribe to the Vision Critical blog newsletter for more stories like these in 2018. Insight-driven businesses take off. According to Forrester, insight-driven businesses are on track to steal $1.2 These organizations prioritize customer insight, leveraging data and analytics in every step of their decision-making.

Retail 154

Retail Study Innovation ROI 154

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40