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How Marketers Can Benefit From More Than Technology: Modern Marketing

C3Centricity

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours.

Marketing 198
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The Top 6 CX Articles of 2019

GetFeedback

We’re already halfway through 2019 and no one can deny the rising demand for better customer experiences. Companies are now using machine learning technology to improve customer experience and traditional institutions usually resistant to change are coming under pressure from a customer base that wants more. Article No.

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Making Sense of the 2019 Marketing Technology Landscape

iPerceptions

It seems more and more is being asked of Marketers nowadays. Thankfully, marketers nowadays have an embarrassment of riches when it comes to the technologies at their disposal to help them achieve their goals.

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A CX Snapshot: 2019 Insights from B2B Organizations

CloudCherry

Gartner found that over 80% of organizations expected to compete mainly based on CX in 2019. If you’ve ever felt frustrated because you sent out yet another marketing email that missed the mark, this information shouldn’t come as a surprise. CX leaders outperformed laggards in the stock market by 79.9% Request a demo.

B2B 199
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The Health of the Contact Center: Are You Ready for 2019?

This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019. A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era.

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2019 predictions for ambitious contact centres

Vonage

We are now beyond the bot conversation stage and are starting to appreciate that AI technologies such as Natural Language Understanding and Machine Learning will turbo boost everything from routing to recruitment. Technology-Enabled Innovation. DevOps is all the rage within technology tribes. AI is one of them.

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A Single Customer Experience Prediction for 2019

Alida

With one successful IPO, one mega acquisition and accelerating consolidation, 2019 will see the Data Management Platforms (DMPs) take over as the sources of truth in the enterprise. That takeover will drive significant change across corporate structure, technology and data workflows. It’s already happening, of course.