How to Triumph Over Budget Cuts and Prove Your Marketing ROI
C3Centricity
APRIL 23, 2024
Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives. However, according to a recent Data & Marketing Association (DMA) study, the average ROI for digital (email) marketing in 2022 was $36 for every $1 spent.
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