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Why Hyper-Personalisation Matters in Delighting Your Consumers

C3Centricity

They expect brands to know their preferences, anticipate their needs, and deliver tailored solutions that feel relevant and meaningful. Hyper-personalisationa strategy that uses advanced analytics, real-time data, and artificial intelligence (AI)is enabling companies to meet these expectations. What Is Hyper-Personalisation?

Consumers 156
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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. Brand purpose should be the driving force behind everything you do. Few brands have paid as much attention to it as it requires.

B2B 367
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Why Your AI Marketing Strategy Is Failing (And How to Fix It)

C3Centricity

Source ) This is confirmed by McKinsey’s 2023 State of AI report , 50% of organizations are using AI in at least one business function, but only 27% report seeing tangible cost savings! Perhaps you’re using them for content creation, basic analytics, or campaign optimisation. by 2027, far exceeding earlier projections.

Marketing 156
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Top 5 Customer Service Trends to Expect in 2023

Comm100

To help you prepare for the year ahead, in this article we’ll look at the key customer service trends of 2023 and how you can deliver on your consumers’ support expectations. We know that among customer service trends in 2023 and beyond, customers will increasingly expect personalized service. Chatbot growth continues.

Trends 246
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7 Best Local Listing Management Software for Supermarkets and Grocery Stores

InMoment XI

Real-time inventory and product listings: Supermarkets have massive inventories with thousands of SKUs (the 2023 average was 31,704 unique items ). In the broader retail industry, some stores and brands rely on local traffic more than others. Keeping this information up to date is a huge task.

Software 195
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Top 5 Higher Education Customer Service Trends for 2023

Comm100

In this article, we’ll be looking at the top higher education customer service trends 2023 and beyond to help prepare for the year ahead. Many higher education institutions have already found great success with chatbots, but in 2023 expect to see the adoption of automation to grow even further. Automation takes off.

Trends 246
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User Feedback for SaaS: Best Practices & Tools for Business Success

InMoment XI

It enhances brand reputation and lead generation. This feedback supports brand reputation management efforts, attracting high-quality prospects. InMoment offers text analytics solutions to let you capture customer intent from their feedback. A high rate indicates strong engagement with your product and loyalty to your brand.

Tools 195