Key Challenges CRM Marketers (Shouldn’t) Face in 2023
Optimove
APRIL 6, 2023
Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. To master CRM, that is, to get personalization, orchestration, retention, and optimization right at scale – marketers must adopt innovative technologies and new, more modern ways of working. Worst of all? It’s prone to human error.
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