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Key Challenges CRM Marketers (Shouldn’t) Face in 2023

Optimove

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. To master CRM, that is, to get personalization, orchestration, retention, and optimization right at scale – marketers must adopt innovative technologies and new, more modern ways of working. Worst of all? It’s prone to human error.

CRM 98
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Optimove Announces 2023 Heptagon Awards Winners, Celebrating Exceptional CRM Marketing

Optimove

Guide to Advanced Customer Segmentation Download Now >> 2023 A Record Year for Submissions This year, we received more submissions than ever before and as always, were deeply impressed by the creativity, sophistication, and performance these CRM marketing activities generated.

CRM 59
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Top 5 Higher Education Customer Service Trends for 2023

Comm100

In this article, we’ll be looking at the top higher education customer service trends 2023 and beyond to help prepare for the year ahead. Many higher education institutions have already found great success with chatbots, but in 2023 expect to see the adoption of automation to grow even further. Automation takes off.

Trends 235
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Everyone’s Talking About Optimove’s CRM Lightning Talks at ICE 2023

Optimove

ICE 2023 is happening next week, and we couldn’t be more excited! This year, in addition to our stand and traditional  Happy Hour , we’ll be holding five 10-minute CRM Lightning Talks every hour, on the hour. If your brand is attending, you will want to be there. If your brand is attending, you will want to be there.

CRM 52
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Maximizing ROI: The Business Case For Chatbot-CRM Integration

kommunicate

Last Updated on September 22, 2023 From providing real-time information to answering questions and even performing recurring tasks, chatbots help us with a myriad form of activities. Just like a chatbot, a CRM is also [.] The post Maximizing ROI: The Business Case For Chatbot-CRM Integration appeared first on Kommunicate Blog.

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How to measure the Efficiency of a CRM Strategy in Contact Centers

NobelBiz

NobelBiz | Blog How to measure the Efficiency of a CRM Strategy in Contact Centers Published on 24. January 2023 Customer Relationship Management (CRM) is a strategy businesses use to manage interactions with existing and potential customers. CRM aims to improve customer satisfaction and loyalty [.]

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Optimove 2023 Year-end Letter to Stakeholders 

Optimove

As we transition into a new year, I want to take a moment to reflect on the remarkable journey we’ve shared in 2023. In 2023, we witnessed a significant shift from rules-based marketing to AI-mapped journeys. This shift signifies the evolving landscape of CRM Marketing with AI-driven solutions.