Lumoa

SEPTEMBER 28, 2023

content Lumoa Product News for September 2023 Hey everyone! GPT can now summarize any touchpoint Lumoa GPT can now generate summaries on Filters, Topics, and search terms. The post Product News – September 2023 appeared first on Lumoa. Lovely seeing you again, back with more exciting Lumoa updates! Let’s get started!

Knowledge Base 39

Knowledge Base B2B Touchpoint Feedback 39

Lumoa

FEBRUARY 28, 2023

Businesses that want to grow in 2023 (and beyond) realize that this isn’t a problem—it’s an opportunity. Your customers are a wealth of information on how you can improve your marketing, sales, and customer experience. All you have to do is ask (and listen!). This is a great way to drive additional revenue growth over time.

Feedback 195

Feedback Strategy Net Promoter Score Effort Score 195

Lumoa

SEPTEMBER 30, 2022

Let’s take a look at the trends that will shape the customer journey in banking in 2023 and beyond. According to PwC’s data, direct or digital banks now hold 20% of the market share, doubling since 2019. Large traditional banks hold around 42% of the market share, but community banks and other small institutions have suffered.

Banking 221

Banking Customer Experience Self Service Financial 221

InMoment XI

NOVEMBER 22, 2024

Therefore, better customer service lets you generate valuable leads without stretching your marketing budget. This metric evaluates the effectiveness of your marketing and sales teams in converting prospects. A high lead conversion rate indicates effective marketing and a strong value proposition. Sources Zendesk.

Tools 195

Tools Feedback Effort Score Net Promoter Score 195

InMoment XI

DECEMBER 17, 2024

Another important aspect of this role is that it determines the best way to collect, analyze, and act on the voice of customer data at key touchpoints across the customer journey. Even marketing professionals have successfully led CX operations efforts. The State Of Customer Experience Teams, 2023. link] Accessed 12/17/2024.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

InMoment XI

OCTOBER 17, 2024

Encouraging suggestions from your customers will help you pinpoint areas for improvement and opportunities to stand out in the market. Questions for improving marketing strategy Understanding how customers discovered your business and why they chose your product over competitors can help you with marketing and brand reputation management.

Feedback 195

Feedback Effort Score Survey Customers 195

InMoment XI

OCTOBER 30, 2024

Importance of Customer Experience in Insurance A 2023 McKinsey survey of over 8,500 North American insurance customers suggests that CX initiatives are crucial to revenue growth and employee satisfaction. It improves customer satisfaction across all touchpoints. It gives insurance brands a leg-up on the competition.

Insurance 195

Insurance Customer Satisfaction Customer Experience Strategy 195

Lumoa

NOVEMBER 7, 2022

7 Customer Experience Trends to Know in 2023 Here are seven trends that will keep your customer experience strategy on top. #1 1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team.

Trends 195

Trends Customer Experience Competitive Advantage Feedback 195

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. For brands, message relevancy and personalization are key to mitigating marketing fatigue. This post highlights Optimove 2023 surveys of more than 2,000 consumers.

Consumers 111

Consumers Survey Brands Marketing 111

InMoment XI

AUGUST 17, 2023

In this article we will share the three key drivers of NPS identified in our latest report, State of Customer Experience: 2023 UK Consumer Study , conducted in partnership with NPSx by Bain & Company , which reveals how to transform NPS from a numerical score to a strategic advantage!

Net Promoter Score 370

Net Promoter Score Self Service Effort Score NPS 370

Optimove

OCTOBER 29, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Marketers will see the growing importance of email personalization and relevance in driving consumer engagement during the competitive holiday shopping season.

Trends 52

Trends Marketing eBook Consumers 52

Optimove

APRIL 6, 2023

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. Other marketers use stand-alone email platforms to engage and retain customers. And still, many marketers continue to do it. And some still compile customer receipts individually to determine which email each should receive.

CRM 98

CRM Marketing Telecommunications Analytics 98

Optimove

JANUARY 1, 2025

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more Key Takeaway s : AI will enhance personalization, but human judgment ensures its meaningful. Marketers must blend technology with creativity to craft seamless, impactful experiences.

Marketing 52

Marketing Omni-Channel Touchpoint Innovation 52

InMoment XI

OCTOBER 14, 2024

Negative brand equity gives prospects even more reason to choose your competitors over you, resulting in declining market share and a poor image for your brand. Send patient feedback surveys at key touchpoints, such as after booking an appointment or post-discharge. References SurveyMonkey. Accessed 10/07/2024. Accessed 10/07/2024.

Survey 195

Survey How To Hospitality Feedback 195

Thematic

FEBRUARY 12, 2025

Have you ever launched a marketing campaign only to feel like it’s not hitting the mark with your audience? With text analytics marketing, you can analyze feedback from sources such as social media and surveys to uncover valuable customer insights—helping you create campaigns that truly resonate.

Analytics 62

Analytics Marketing Social Media Net Promoter Score 62

ECXO

JUNE 20, 2023

It can be more important than innovation or market dominance. Infuse your purpose into every touchpoint – your brand identity, messaging and content, product and service delivery. They are judging companies on environmental, social, and governance (ESG) claims, and more importantly the action they take. Be consistent.

B2B 367

B2B Brands Innovation Government 367

ThriveableBiz

APRIL 11, 2023

Here we offer a countdown of 23 actions you can take to navigate through 2023. Recession is an opportunity whatever the economists’ technical definition of a recession, in the tough times of 2023 not all customers will behave the same way. Not in order of importance but a simple map of steps you can take to set yourself up to thrive.

Tips 98

Tips Advertising Touchpoint Social Media 98

InMoment XI

OCTOBER 4, 2024

From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers. Customer Experience Management (CXM) Definition CXM, on the other hand, focuses on improving the overall customer experience beyond just transactional touchpoints.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Totango

OCTOBER 18, 2023

G2, the software industry’s largest and most trusted marketplace, unveiled its 2023 fall report, and Totango earned a staggering 49 badges, including 31 category leader badges. Identifying, mapping, and utilizing a customer journey map is critical to the success of your business—and providing the most valuable touchpoints for your customers.

Customer Journeys 108

Customer Journeys Software Report Customer Success 108

InMoment XI

DECEMBER 7, 2023

How to Measure Customer Experience Measuring customer experience is a strategic imperative that helps your company build strong, long-lasting relationships with your customers, stay competitive, and adapt to changing market dynamics. As a result, it is often considered a “board-level” metric.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

Upstream Works

JANUARY 31, 2023

As 2023 unfolds, a key theme for contact center leaders to watch is reinforcing the connection between customer experience (CX) and agent experience (AX). CX must always remain the primary focus for the contact center –this recent blog post identified two 2023 trends that will have a major impact on CX.

Trends 78

Trends Contact Center Customer Journeys Touchpoint 78

Retently

JULY 8, 2024

You’ve probably heard the saying, “Happy customers are the best marketing.” For example, you can have Q1 NPS, Q2 NPS or November 2023 NPS campaigns. Lower Engagement With less frequent touchpoints, you might have lower engagement with your customers. Both methods have their pros and cons, which we’ll dive into shortly.

Touchpoint 78

Touchpoint NPS Survey Strategy 78

BirdEye

MAY 30, 2023

Industry experts are labeling 2023 as the “ feedback economy. ” Enhanced innovation User feedback can reveal areas where you’re falling behind in your market. It’s a comprehensive research platform that includes market research surveys, employee experience feedback, and customer engagement metrics.

Tools 98

Tools Feedback Net Promoter Score Social Media 98

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Lumoa

MARCH 12, 2023

Having a full view of customers across all touchpoints and from every channel means that you can better understand customer needs, preferences, and behaviors. Having a 360-degree view of customers across all touchpoints means you can understand them better. There are so many options available in the market.

Customer Experience 195

Customer Experience Customer Journeys NPS Analytics 195

Optimove

OCTOBER 20, 2022

Another reason some consumers are cutting back is that they see the news reports with economists predicting an economic slowdown and job losses for 2023. With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand.

Customer relationships 98

Customer relationships Consumers Marketing Social Media 98

InMoment XI

MARCH 25, 2024

With predictive analytics, marketers can identify which customers are most likely to be interested in additional products or services, creating more opportunities for successful cross-selling and up-selling. The key is to connect customer experience data from every touchpoint and channel for a complete view of the customer journey.

Analytics 195

Analytics Examples Customer Experience Effort Score 195

Retently

NOVEMBER 13, 2024

Market Growth and Adoption Rates The virtual fitting room market is booming – and the numbers speak for themselves. In 2024, this market is expected to be worth $5.71 The global ecommerce market is projected to reach $6.09 H&M explores opportunities to expand such initiatives to other markets.

Ecommerce 144

Ecommerce Retail Social Media Technology 144

BirdEye

APRIL 7, 2023

Are you excited to run your next marketing campaign and see the results? Measuring the success of your marketing efforts the right way is crucial. By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Table of contents What are marketing KPIs?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Lumoa

OCTOBER 15, 2023

Our research – “ State of Customer Experience 2023 ” showed that 37.5% Swift Solutions: Tackling Issues Through Instant Feedback Analysis Imagine this scenario: Your team launches a product or service into the market, and then… the waiting game begins. Lengthy surveys? They won’t cut it here.

Feedback 195

Feedback Hospitality Analytics Touchpoint 195

Horizon CX

JUNE 27, 2023

Unifying Customer Experiences – Bridging the Gap Between Marketing Branding and Service Delivery Introduction In the realm of customer experience, two critical aspects often vie for attention — marketing branding and service delivery.

Customer Experience 130

Customer Experience Customer Centricity Culture Brands 130

TechSee

APRIL 28, 2020

Omnichannel – an approach that provides an integrated user experience across multiple customer touchpoints – was once thought to be the be-all and end-all of customer interactions. For the ultimate CX, enterprises are actively seeking to implement technologies that create truly seamless and unified digital experiences for their customers.

Customer Journeys 124

Customer Journeys Strategy Multi-Channel Omni-Channel 124

BirdEye

MARCH 6, 2025

Whether someone is searching for your services on Google, checking your reviews, or engaging with your social media posts, every digital touchpoint contributes to your brands visibility. So, while common digital marketing tactics work, they need to be refined, customized and executed strategically. But visibility alone isnt enough.

Tips 85

Tips Tools Social Media Multi-Channel 85

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Videos are naturally more engaging because people are visual.

Video 95

Video Strategy Marketing Social Media 95

Lumoa

FEBRUARY 14, 2024

External factors like market demand, pricing trends, or competitors’ initiatives can arise at any time, setting off a chain reaction that affects your overall CX. Then, use metrics like churn rate, CSAT, and CVR to gauge which touchpoints are negatively impacting CX. Thanks to its expansive nature, CX strategies are constantly in flux.

Strategy 195

Strategy Customer Experience How To Multi-Channel 195

ShepHyken

OCTOBER 6, 2023

In 2023, businesses face unique challenges in understanding and retaining their customer base. In this piece, we will help you navigate the intricacies of building customer loyalty and how to use unconventional tools and technology to achieve success. So, here are 5 strategies you need for the same: #1. month), Business plan ($739.7/month),

Loyalty 65

Loyalty Tools Social Media Loyalty Programs 65

InMoment XI

JULY 1, 2024

With predictive analytics, marketers can identify which customers are most likely to be interested in additional products or services, creating more opportunities for successful cross-selling and up-selling. The key is to connect customer experience data from every touchpoint and channel for a complete view of the customer journey.

Analytics 195

Analytics Data Effort Score Social Media 195