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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions 

Optimove

While 2024 has just begun, now’s the time to look ahead if you want to thrive in 2025. The Big Picture: In this post, we explore 14 strategic imperatives for success in 2025, based on the trends we’re currently seeing in 2024. This is a checklist to make sure you stay ahead of the curve.

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“Federal Workforce” tops the list for President’s 2025 Budget

Forrester's Customer Insights

The Office of Management and Budget (OMB) recently released FY 2025 President’s Budget. The OMB not only develops and executes budget for the Executive Branch, but also manages and oversees federal agency performance, procurement, and IT, among other responsibilities.

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SAP Utilities Roadmap 2024 and 2025

SAP Customer Experience

Providing our customers, partners, and stakeholders with timely information on upcoming topics in the utilities industry is extremely important. To facilitate this, we have created a matrix that outlines the relevant topics for the next two years, helping to illustrate these highlights. You can access the detailed information and, if.

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What will customer self-service look like in 2025?

Eptica

Date: Wednesday, April 1, 2020 Author: Steve Nattress What will customer self-service look like in 2025? Published on: April 01, 2020. Author: Steve Nattress Self - service is already a key part of delivering the customer experience that today’s consumers expect.

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right.

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Sizing The AI Software Market: Not As Big As Investors Expect But Still $37 Billion By 2025

Forrester's Customer Insights

Forrester forecasts the AI software market will grow to $37 billion by 2025. Find out what's driving the growth and where the limitations are in this blog post.

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

If companies keep operating their loyalty programs like they did in 2000, then by 2025 it’s likely they’ll be investing a lot of money in programs that their customers use only once, and quickly recognize it could be a decade before they reach interesting rewards. Winning loyalty programs in 2025. according to the study.