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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. McKinsey with NielsenIQ looked at five years of sales data from 2017 to mid-2022. The reward for purpose-driven brands?

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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. They expect brands to understand them in turn, and then use those insights to deliver ultra personalized experiences, communications, and offers.

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Brand Move Roundup – July 15, 2020

C Space

The Brand Move Roundup – July 15, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. In the U.K.,

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Brands Winning Consumer Kudos with Climate Change

NetBase

And brands are winning consumer kudos with these climate change efforts, showing the importance of supporting the environment and of understanding consumer trends as well! As every brand should be aware, consumer climate change concerns are significant. Consumers’ Climate Concerns. Let’s see what they’re doing and how consumers relate.

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Brand Move Roundup – October 6, 2020

C Space

The Brand Move Roundup – October 6, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. Sales in North America rose 17.3%

Brands 40
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Brand Move Roundup – September 14, 2020

C Space

The Brand Move Roundup – September 14, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. Across Europe, there are also signs of big sales lifts in similar items.

Brands 40
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Brand Move Roundup – September 11, 2020

C Space

The Brand Move Roundup – September 11, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. Across Europe, there are also signs of big sales lifts in similar items.

Brands 40