Are you ready for MadTech? 3 tips to help you prepare
ECXO
MAY 15, 2023
In its most basic sense, it’s the merger of marketing technology (MarTech) with advertising technology (AdTech). Raab first commented on MadTech in his Twitter feed and later in a CMSWire editorial , where he noted: “Most companies today struggle to integrate data and technologies within their marketing departments.
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