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Are you ready for MadTech? 3 tips to help you prepare

ECXO

Image source: SAS If you’re a marketer, chances are you’ve heard about MadTech. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing in a world driven by MadTech. But an even greater challenge lies on the horizon: integrating marketing technology with advertising.

Tips 400
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The Explosive Growth of the Text Analytics Market: Trends, Opportunities, and Forecast

Thematic

The text analytics market is expected to skyrocket from around $29 billion to over $78 billion in the next few years. Understanding the Text Analytics Market At its core, text analytics is all about turning unstructured text—like customer feedback, emails, support tickets, and social media posts—into something useful.

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12 Local SEO Challenges Grocery Stores Experience and How To Overcome Them

InMoment XI

Visual content optimization: The age-old truism, We eat with our eyes , affects how grocers approach print and digital marketing. Its also the single most impactful technology businesses can use to improve local SEO. No matter where viewers are finding information about a store, the visuals must be appealing and on target.

How To 195
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Generative AI in Contact Centers: The Tech and Use Cases Driving a Revolution in Customer Service

Calabrio

In the process, the contact center AI market is expected to nearly triple in size between 2025 and 2030 as organizations expand investments, tools and capabilities multiply, and new challenges come and go. How can this technology translate into real, impactful improvements for your contact center?

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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

It can be more important than innovation or market dominance. For market-driven and performance-driven businesses, it will most likely mean a rethink of why you do the things you do and how this aligns with your stakeholders’ purpose and values. Business customers care about what your brand stands for.

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How AI Technologies Can Facilitate the 5G Rollout

TechSee

The next generation of wireless technology – 5G – promises to impact our lives by delivering a network that is 100 times faster than smartphone cellular connections and ten times faster than the speediest home broadband service. Telecoms recognize that to capitalize on the 5G opportunity, they must act fast or risk losing out on market share.

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The AI Advantage: Top 4 Benefits of AI in Customer Service You Should Know

Comm100

Predictions on market growth vary, but one study shows an expected compound annual growth rate in AI of 37.3% from 2023 to 2030. In the world of chatbots, there are a variety of technologies such as Task Bots and Voice Bots that highlight the benefits of AI in customer service even further. So why all this interest?