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The power of the recruitment process for successful brands – by Kate Baird and Jo Van Riemsdijk

ijgolding

The recruitment process ‘window’ is a potential point of vulnerability in terms of perception and branding of a business to the interested outside world. It is important for a brand to t ake the opportunity offered by the recruitment process to present a well run, proactive, appealing view of an organisation to the target talent. .

Brands 144
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What is Culture? How People Think, Believe, and Act

Experience Matters

Herb Kelleher, founder of Southwest Airlines, has said that : “If you create an environment where the people truly participate, you don’t need control. Our research has shown that customer-centric organizations demonstrate four CX core competencies : Purposeful Leadership :Leaders operate with a clear, well-articulated set of values.

Culture 120
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Why Companies Have a Social Responsibility to Fight the Loneliness Epidemic

Hallmark Business Connections

Brands should take their customers’ loneliness as a rallying cry to step up and step into roles that bring more human interaction and caring into the world. The majority of Americans interact with at least one business daily—not to mention encountering 4,000 to 10,000 ads every day—so brands hold immense power in turning this tide.

Company 98
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Lessons on Brand Values from Sinners and Saints

Smith+co CX

Another week, and another brand fails to live up to its values that promise so much. It seems that 2017 has picked up where 2016 left off with a series of household brands making the front pages for compromising the very principles that seemingly make up their business DNA. It reeks of shallowness.

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Top 5 Customer Service & CX Articles for Week of August 12, 2024

ShepHyken

Conversely, organizations cannot afford to get CX wrong, as dissatisfaction can result in diminishing brand value, lost revenue, and customer churn. In short, the computer systems from United, American, Delta, and other major airlines went down, stranding and/or delaying travelers for days.

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9 Effective Tips for Customer Service on Social Media

Comm100

Jet Blue, the airline, has become quite adept at reacting to people’s tweets in a timely manner. It can be tempting to try to protect your brand on social media, by pushing away customer complaints or trying to shield your company from criticism. Own Up to the Problem. Have Ears Where You Have Profiles.

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Vacation to Staycation

C Space

Brands have an opportunity to capitalize here, considering the concept of ‘everyday magic’ and serendipity in everyday life – helping enrich the most simple and basic of experiences that do not require huge movement, but are also memorable and precious.