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Giving employees permission to be empathetic is as simple as giving them the time and tools they need to put kindness and care into action. Alaska Airlines, for example, encourages employees to engage customers on a human level before taking any other action. Support customers in times of loss and trauma.
Jet Blue, the airline, has become quite adept at reacting to people’s tweets in a timely manner. Even though they’re not making money by offering the webinar, they’re demonstrating brandvalues by still responding to their question and building anticipation for their future webinars. Have Ears Where You Have Profiles.
This customer-focused exceptional service approach will not only maximize customer satisfaction and convert them into long-term loyal customers but will also enhance your business’s brandvalue.
Tiered Rewards: Customers earn status as they make more purchases. Airlines and hotels use this strategy all the time. Surprise Rewards: Unexpected gifts, discounts, or bonuses create memorable experiences that customers can’t wait to take advantage of. As their status increases, they unlock increasingly valuable perks.
Get on Board: Consider what your customers need, and how you can meet these needs in your company app. For example, if your customers need simple, on-the-go access to customercare, consider adding mobile live chat to your app (for an example of this, look no further than the GEICO Mobile App ). billion U.S.
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