Optimove

NOVEMBER 19, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Successful iGaming brands craft moments of excitement that go beyond bonuses. It results in meaningful, personalized experiences that enhance excitement and brand familiarity. Every leaderboard, challenge, or reward becomes integral to a cohesive retention strategy.

Gamification 52

Gamification Return on Investment Sports ROI 52

InMoment XI

JUNE 13, 2024

REPORT InMoment Named a Leader in The Forrester Wave : Text Mining And Analytics Platforms, Q2 2024 Learn how InMoment is pioneering innovative solutions for businesses to extract insights and drive meaningful change from their unstructured text data. Get the Report Why is Text Mining Important?

Social Media 195

Social Media Analysis Analytics Trends 195

InMoment XI

FEBRUARY 15, 2023

The Five Stages of the Continuous Improvement framework: Stage #1: Design Clearly design an experience strategy that aligns with overall company goals and brand promise, driving customer outcomes.

Sports 221

Sports Leadership Lifetime Customer ROI 221

NetBase

APRIL 28, 2020

ESports is an explosive industry and many top brands are paying attention. With live sports cancelled for the foreseeable future, many sports fanatics have turned to these platforms to get their competitive fix. If a pro-player mentions a brand, it’s going to reach a lot of ears. eSports Evolution.

Brands 67

Brands Sports Social Media Banking 67

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Trends Entertainment Contact Center 51

InMoment XI

SEPTEMBER 25, 2024

Sentiment Analysis : Businesses use NLP to analyze customer feedback, reviews, and social media conversations to determine customer sentiment toward their products, services, or brands. They turned to InMoment for a powerful NLP platform that could analyze and decode the jargon-filled language of professional sports.

Data 195

Data Social Media Net Promoter Score Analysis 195

NetBase

JUNE 5, 2020

Brand advertising budgets continuing to shift towards online and social media. AT&T, HBO Max, Peacock, Hulu and Quibi offer ways for brands to reach more consumers. 52% of all online brand discovery still happens in public social feeds. Sports are for spectators, and with no live audience, creativity became the new sport.

Innovation 73

Innovation Brands Social Media Advertising 73

InMoment XI

OCTOBER 4, 2024

It’s a journey encompassing every point of interaction with your brand, from the initial awareness to leaving an online review. Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. CXM vs CRM: How They Differ?

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Technology 98

Kayako

MARCH 21, 2022

ECommerce is growing like wildfire, offering exciting business insights via analytics and data. Investments in customer service can boost brand loyalty and revenue growth. One study found that the brands that provide the best customer experiences achieved 17% compound growth between 2010 and 2015. Live Chat and Voice Support.

Customer Service 292

Customer Service Social Media Ecommerce Competitive Advantage 292

Optimove

JULY 8, 2024

This innovative approach leverages advanced analytics and AI to understand player behaviors and preferences, ensuring that every interaction is contextually relevant and engaging. The Big Picture Personalization is key to enhancing player loyalty and engagement in iGaming and sports betting.

Gamification 64

Gamification Multi-Channel Sports Social Media 64

NetBase

JUNE 12, 2019

Though the approach has changed, advertising is still a big part of how brands use Twitter – and the social analytics found there. For that you need to take overarching analytics and look deeper – to the sentiment behind the insights, and which interests take precedence with your target consumers. Profile visits. Self-care….

Advertising 46

Advertising Analytics Sports Video 46

NetBase

JULY 9, 2019

Reddit influence is one of the best kept secrets in many a brand’s marketing toolbox, primarily because it’s a tough nut to crack. Here’s how it looks: And here’s how it works: Users create a screenname, and are guided to use something that is not identifiable as them (unless they’re a brand, more on that next).

Analytics 76

Analytics Marketing Sports Course 76

Optimove

JULY 8, 2024

This innovative approach leverages advanced analytics and AI to understand player behaviors and preferences, ensuring that every interaction is contextually relevant and engaging. The Big Picture Personalization is key to enhancing player loyalty and engagement in iGaming and sports betting.

Gamification 59

Gamification Multi-Channel Sports CRM 59

Optimove

MARCH 16, 2023

The question that should be on every iGaming operator’s mind is, “How can I get players hyped and engaged more than ever for the mega-sporting event that is March Madness?” These advanced features and capabilities allow brands to deliver personalized, dynamic campaigns in real-time to every player in your database.

Brands 52

Brands Sports Engagement Data 52

CSM Magazine

JUNE 7, 2023

The MSG+ streaming platform will give sports fans access to MSG Networks’ exclusive coverage of their favorite teams wherever they are and on their favorite devices ranging from mobile and tablet to connected TVs. MSG Networks is part of the Sphere Entertainment Co. NYSE:SPHR).

Sports 52

Sports Entertainment Multi-Channel Social Media 52

Optimove

FEBRUARY 1, 2024

Shah will also discuss strategic opportunities to expand and enhance your brand’s overall success. Gilbery will focus on how to leverage the potential of CRM Marketing and Real-Time Sports Data to increase engagement, forge even stronger one-to-one relationships with your players, and optimize the overall gaming experience.

CRM 69

CRM Sports Consulting Data 69

NetBase

OCTOBER 3, 2018

Even the biggest brands in the world aren’t immune to mishaps. The problem for modern brands isn’t issues cropping up – it’s how quickly social media turns small problems into viral catastrophes. The good news is, social media is also the solution – or more specifically, Social Media Analytics is. Let’s dive in!

Analytics 60

Analytics Social Media Management How To 60

NetBase

JUNE 21, 2019

Athletes can be powerful and inspiring role models whose stories motivate your audience to embrace your brand – which is why they’re so often brought on as brand ambassadors and influencers. The problem is, their mistakes are very public – and if they’re connected to your brand, you just might go down with the ship.

Brands 60

Brands Sports Analytics Analysis 60

NetBase

SEPTEMBER 5, 2019

Sponsorships with sports teams or athletes offer amazing awareness opportunities for brands – and this doesn’t only apply to those offering athletic gear or sports drinks. How can your brand make the most of this NFL season , or any sports season, for that matter? Where do brands start? We have ideas.

Brands 45

Brands Sports Social Media Course 45

C Space

APRIL 27, 2020

The Brand Move Roundup – April 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Brands 52

Brands Fashion Social Media Sports 52

NetBase

APRIL 9, 2019

What is this ‘karma’ and is this really a place for brands? Whether you’re into breaking news, sports, TV fan theories, or a never-ending stream of the internet’s cutest animals, there’s a community on Reddit for you.”. Brand awareness achieved! But back to your brand and it’s place in the Reddit ecosphere.

Analytics 52

Analytics Strategy Effort Score Sports 52

Optimove

MAY 27, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: It has never been more difficult for brands to engage with customers in a way that ensures relevance, secures conversion, drives loyalty, and maximizes lifetime value.

Sports 52

Sports CRM Case Study Communication 52

Optimove

MAY 27, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: It has never been more difficult for brands to engage with customers in a way that ensures relevance, secures conversion, drives loyalty, and maximizes lifetime value.

Sports 52

Sports CRM Case Study Communication 52

AWS Machine Learning

NOVEMBER 3, 2023

We’re confident that the introduction of this brand-new Bundesliga Match Fact will enhance your understanding of the game and add a new dimension to your viewing experience. Javier Poveda-Panter is a Senior Data and Machine Learning Engineer for EMEA sports customers within the AWS Professional Services team.

Sports 111

Sports Measurement Metrics Telecommunications 111

C Space

MAY 14, 2020

The Brand Move Roundup – May 14, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. However, there were still dramatic cuts to spend overall in April.

Brands 52

Brands Transportation Advertising e-support 52

Lumoa

JUNE 9, 2020

Typically, customer experience and UX professionals rely on tools like Google Analytics or Hotjar to understand what their customers are doing and feeling. Take, for example, functional kids’ wear brand Reima. You don’t want your customers’ first experience with your brand to be memorable because of how negative it was.

Ecommerce 195

Ecommerce Customer Experience Customer Journeys Feedback 195

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

Optimove

FEBRUARY 16, 2023

The leading global market intelligence firm reviewed CDP platforms, focusing on three layers: Data, Analytics, and Activation, and technologies that demonstrated the ability to significantly influence brands’ bottom lines. The first was  Bet365, the world’s favorite online sports betting brand.

CRM 52

CRM Sports Marketing Apparel 52

CSM Magazine

FEBRUARY 7, 2024

The Busby Girls Football Club is taking advantage of artificial intelligence (AI) and data analytics to take their game to the next level. I hope the introduction of AI and data analytics will continue to nurture Busby’s young talent on and off the pitch for many years to come.”

Sports 52

Sports Innovation Analytics Groups 52

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

Alida

JANUARY 26, 2017

With a brand new stadium, however, comes higher ticket prices—and even higher fan expectations. AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. Offer exclusive perks to your raving fans.

Sports 90

Sports Entertainment Tips Guest Experience 90

Eptica

APRIL 11, 2018

Date: Wednesday, April 11, 2018 Why brands need to capture deeper customer insight from unstructured data. Essentially, brands are getting a partial view that is internally focused, rather than customer-led. a bat is both a flying mammal and something you play sports with) by looking at the wider context.

Net Promoter Score 50

Net Promoter Score Customer Insights Brands Data 50

Clarivate

JANUARY 30, 2023

Brand-centric sectors move ‘faster’: Brand-centric fields have some of the lowest patent renewal rates, with less than 25% of patents in the luxury, fashion and sports sectors still in force by year 20.

Abandon Rate 97

Abandon Rate Fashion Sports Trends 97

Brandwatch CX

OCTOBER 3, 2022

Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. It’s free to download.

Tools 98

Tools Marketing Social Media Analytics 98

DCX

AUGUST 18, 2024

NFL's Data Touchdown: Scoring Big with AI 4 Leadership Lessons from the NFL’s Chief Data Officer (northwestern.edu) Paul Ballew, Chief Data Officer of the NFL, shares insights on how the league is leveraging data, analytics, and AI to transform both the game and the business of football.

Healthcare 52

Healthcare e-support Banking Financial 52