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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. Many B2B firms also lack a central CX team in one survey, 28% had no coordinated CX governance which underscores the challenge of breaking down departmental barriers.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Governance mechanisms should be put in place early, led by leadership. For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor. Another key aspect of strategy is prioritization.

B2B 339
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Governing the ML lifecycle at scale, Part 3: Setting up data governance at scale

AWS Machine Learning

This post is part of an ongoing series about governing the machine learning (ML) lifecycle at scale. This post dives deep into how to set up data governance at scale using Amazon DataZone for the data mesh. However, as data volumes and complexity continue to grow, effective data governance becomes a critical challenge.

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Customer Experience Maturity Model: A Framework for Improving Experiences

InMoment XI

Customer experience (CX) is emerging as a significant competitive advantage for businesses. A team can leverage the following six competencies, or customer experience management skills, to complete each stage: Lead: Key skills include strategy and governance to build, align, and sustain successful CX programs.

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The Myth of CX’s Death by 2030: Debunking the Fake Speculation

eglobalis

These arguments fail to recognize that technology is only as effective as the strategies that govern its use. AI Requires Human Oversight to Remain Effective AI and predictive algorithms are only as good as the questions and inquiries we made, and the data and governance that guide them.

B2B 402
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Customer Analytics Best Practices: Free White Paper

Bob Hayes

customer experience, customer success) to determine the state of analytics in customer programs as well as identify what analytical leading companies (companies who use analytics to gain a competitive advantage) do differently in their customer programs compared to their analytical lagging counterparts.

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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

By leveraging advanced unstructured data analytics techniques, organizations can extract valuable insights and derive actionable intelligence from unstructured data. This flexibility enables businesses to gain a comprehensive understanding of their customers and operations, driving innovation and competitive advantage.

Data 195