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Text analytics. What is text analytics ? And before you think, “Nah, analyzing text is hard,” here’s the good news: AI-powered text analytics makes it easy to analyze customer feedback at scale. Let’s talk about how AI text analytics can help your business. Let’s go!
Perhaps you’re using them for content creation, basic analytics, or campaign optimisation. ” You’ve invested in an AI content tool or basic analytics platform, but it operates in isolation. Source ) Their system connects predictive analytics, consumer sentiment analysis, and dynamic segmentation in real-time.
Did you know that in 2023, the world created, captured, copied, and consumed 123 zettabytes of data? Through text analytics –transforming textual data into crystal-clear insights for smarter decisions. That’s where text analytics tools come in. By 2028, that number is projected to soar to over 394 zettabytes.
In fact, 70% of consumers say they can see a clear gap between companies that use AI well and those that don’t. So, how exactly is AI changing the game for customer insights and predictive analytics? Manually analyzing this data was inefficient, so they turned to AI-powered text analytics to extract meaningful insights.
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