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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Some organizations create a detailed CX roadmap that estimates improvements in metrics like net retention rate, customer lifetime value, or average deal size as experience enhancements roll out. These are opportunities where exceptional experience can strongly influence a customers loyalty and spend.

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How to Use Customer Journey Maps to Solve Your CX Challenges

Experience Investigators by 360Connext

Customers have distinct preferences for how they interact with your organization, making it tricky to know the best places to focus your customer experience efforts. When it comes to building those customer journey maps… well, some things are easier said than done. What is a Customer Journey Map?

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Customer Experience Maturity Model: A Framework for Improving Experiences

InMoment XI

It provides a data-driven approach to identifying areas for improvement across the customer journey. As a result, the model removes the guesswork from your customer experience strategy , replacing it with a roadmap to CX excellence. It identifies customer pain points across various touchpoints and works to improve them.

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Aligning a great experience across numerous stakeholders (from end-users to executives) over an extended buying journey is difficult. Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs. Break transformation into manageable phases (e.g.,

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. Long-term actions are based on the analytics results of customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers.

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Top 10 Customer Experience Posts of 2020

Kerry Bodine

Number 9: 5 Steps To Mapping The Customer Journey. Over the past several years, we’ve refined our approach to journey mapping. Consider this your high-level roadmap for developing journey maps and using them to drive action. Number 8: The Customer Journey DOES NOT EQUAL The Customer Lifecycle.